5 Senior Living Providers to Watch in 2021

Last year, the Covid-19 pandemic threw a wrench in the best-laid plans of senior living operators across the United States. But the providers to watch in 2021 all continued to innovate and devise interesting strategies for the future, even while responding to the public health crisis. Going into 2021, the providers on this list are […]

Top Senior Housing Trends for 2021

Among the many lessons that Covid-19 drove home in 2020: No one can predict what the future holds. But as the senior living industry battles the latest wave of infections and starts to beat back the pandemic through vaccination, it’s also more important than ever to look ahead and try to identify what trends will […]

Vitality Living Enters Active Adult Market, CEO Expects Decade of ‘Significant Change’

When Chris Guay founded Vitality Living, he was frustrated at the industry’s slowness to innovate, and he intended to push the envelope. Four years later, he and Vitality have been through twists and turns, including joining with new partners. But Guay believes the Brentwood, Tennessee-based company is in a strong position today, with a portfolio […]

Transform Podcast #40: Chris Guay of Vitality Living

When Chris Guay founded Vitality Living, he was frustrated at the industry’s slowness to innovate. Now, he believes that more operators have started “think differently” — and he anticipates that the next 10 years will bring significant, positive change. Vitality itself is changing, by opening its first active adult project. The company is also taking […]

In the Pipeline: Capitol Seniors Housing Opens New York Community; Vitality Living Grows in Georgia

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. Construction: Planned IntegraCare, Avenue Development Plan Community in Pennsylvania IntegraCare and Avenue Development have announced plans for a new senior […]

From Boise to Walla Walla: Why Smaller Markets Are Ripe for Senior Living Development

Big players in the senior living industry have for years targeted dense, populated markets for new projects or acquisitions — but these are far from the only opportunities out there. Other senior living companies have chosen the road less taken by focusing on less-dense secondary and tertiary markets such as Boise, Idaho; Omaha, Nebraska; and […]

Vitality Living, Hospitality Developer Fusion Launch Landmark Lifestyles Brand

Vitality Living has partnered with noted hotel developer Fusion Hospitality to launch a new senior living brand, Landmark Lifestyles. Plans for the new brand exemplify several growing trends in senior living, including a focus on smaller cities with rising profiles, and hotel conversion projects. A Landmark Lifestyles project taking shape in Tupelo, Mississippi will be […]

In the Pipeline: Waterfront Senior Housing Planned in Virginia; New $190M Community in Colorado

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Cadence, Flournoy Start Work on Seattle Community Cadence Living and Flournoy Development Group have broken ground on Cadence at Kent-Meridian, a 128-unit senior living […]

Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]