Editor’s Take: A Martha Stewart-Snoop Dogg Retirement Community Would Be Dope

Fresh off conquering the airwaves with their hit VH1 cooking show, lifestyle icon Martha Stewart and hip-hop superstar Snoop Dogg should consider a new venture—creating a 55-plus or “active living” retirement community. The idea might sound far-fetched, but consider the forthcoming Margaritaville retirement communities. After plans were first announced early in 2017 for a Jimmy […]

‘Life Plan Community’ Versus ‘CCRC’ Debate Lives On

Months after the introduction of the phrase life plan community as an alternative to the traditional continuing care retirement community (CCRC) terminology, it seems there’s still sharp industry disagreement over which is the term of choice. The name change followed a two-year process spearheaded by LeadingAge and Mather LifeWays, in partnership with GlynnDevins, Brooks Adams Research, […]

Is It Time to Ditch the Term ‘Senior’?

The past year in the senior living industry was marked by a flurry of name changes. Health Care REIT became Welltower Inc. (NYSE: HCN). The Assisted Living Federation of America (ALFA) took on the title of Argentum. And the phrase continuing care retirement community (CCRC) shifted to life plan community following a lengthy process spearheaded by […]

Top Reasons for Moving to a Senior Living Community

Changes to a senior’s health status are more likely to prompt a move to a senior living community than any other deciding factor, according to survey findings recently released by Varsity Branding and Asbury Communities. The study, titled “Project Looking Glass III: From The Outside In,” explores the decision-making process behind selecting a senior living […]

Demand for CCRCs Poised to Grow, But Boomers Will Challenge Traditional Models

Demand for continuing care retirement communities (CCRCs) is poised to grow in the next two decades among boomers, according to a recent study conducted by Harrisburg, Pa.-based marketing communications agency Varsity, and the retirement landscape could be in for an overhaul. “The Boomer generation, a group that has grown up demanding things be done on their terms, […]