How Shifts in Resident Acuity Are Forcing Providers to Walk ‘Fine Line’  

This article is part of your SHN+ subscription It’s a common refrain in senior living: Today’s independent living is yesterday’s assisted living; and today’s assisted living is yesterday’s skilled nursing.  Although that is obviously an oversimplification of the senior living care continuum, the current acuity level of residents is driving major strategic decisions at big […]

American Healthcare REIT Sees Upside in Independent Living Villa Concepts, Touts Trilogy Recovery 

American Healthcare REIT (NYSE: AHR) sees future upside in expanding independent senior living development at some of its Trilogy Health Services senior living campuses, according to President and CEO Danny Prosky.  Prosky’s bullish comments on Trilogy’s operating upside going forward and the tailwind from the REIT public offering last month came during Friday’s fourth quarter […]

3 Top Trends Shaping the Future of Senior Living Sales and Marketing

This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]

Bloomberg: American Healthcare REIT Gearing Up for IPO, Targeting $700 Million

American Healthcare REIT is gearing up for its initial public offering (IPO) and is aiming to raise $700 million, Bloomberg reported on Tuesday. The REIT’s primary operating partner is Louisville, Kentucky-based Trilogy Health Services, which is one of the nation’s largest senior living and skilled nursing providers. “Trilogy constitutes more than a third of American Healthcare REIT’s […]

Trilogy ‘Reintegrating’ Synchrony, Bufford Stepping Back from CEO Role

Randall Bufford, CEO of Synchrony Health Services and founder of Trilogy Health Services, is stepping back from his leadership role amid a planned “reintegration” of the ancillary services provider. According to an announcement published Tuesday, Synchrony is joining Trilogy as a business unit rather than remaining a separate company subsidiary. Bufford is dropping his CEO […]

Why Value-Based Care Has Reached a Tipping Point in Senior Living

Senior living providers are more focused than ever on providing high-quality health care — and finding ways to be compensated for doing so. This is driving investment in clinical capabilities and pushing the industry to a tipping point on value-based care. These are among my takeaways from the recent American Seniors Housing Association (ASHA) meeting […]

American Healthcare REIT Files for IPO

American Healthcare REIT, the majority owner of Trilogy Health Services, is filing for an initial public offering. The Irvine, California-based real estate investment trust (REIT) is seeking to list shares of common stock on the New York Stock Exchange as part of an initial public offering, according to a new filing with the U.S. Securities […]

Inside the Staffing Practices of Senior Living Standouts from Fortune’s ‘Best Workplaces’ List

Each year, thousands of companies across the U.S. vie for a spot on the annual Best Workplaces in Aging Services list. For those that do, the immediate benefit is a new recruiting tool — and valuable feedback from their current workers. The list, published in Fortune with data collected and analyzed by Activated Insights, ranks […]