This article is part of your SHN+ subscription As revenue grows and operators claw back margins this year, senior living operators hold a favorable outlook for the sector’s path ahead. This optimism has come through in recently released survey data, as well as in conversations I’ve had with industry leaders – and in a bullish […]
Treplus Communities
Treplus Communities is expanding with a slate of new communities next year and plans to establish a foothold in a new state in 2026. In 2024, Treplus opened one new community, bringing the organization’s overall portfolio to five communities. The company has one community that is “shovel-ready” with an anticipated groundbreaking later this year ahead […]
This story is part of your SHN+ subscription Senior living operators are taking a more careful approach to resident rate increases in 2025 as higher revenue and lower costs push average margins higher. In 2024, many operators increased resident rental rates for private-pay senior living units at a steeper pace, with some implementing double-digit increases. […]
This story is part of your SHN+ subscription This week, senior living industry executives and leaders gathered for the annual NIC Fall Conference, which took place this year in Washington, D.C. Although last year’s conference was somewhat gloom and doom, this year felt more optimistic, and several operators discussed with me their plans to prepare […]
This article is part of your SHN+ subscription The active adult boom is continuing in 2024 – and recent trends and data show it is likely to keep booming, as the property type is outperforming other types of senior housing on some key metrics. But that doesn’t mean active adult is easy to develop or […]
Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]
The baby boomers are said to want close-knit community ties and plenty of their own space, but not every community can offer both. That is not the case for a Treplus community near Dayton, Ohio. The active adult community is located inside a mixed-use development that includes a Costco, Cabela’s and Kroger, and all of […]
This article available as part of your SHN+ membership All signs point to 2024 being another banner year for the growth in the active adult sector, judging by recent news. Among the active adult-related headlines and storylines from the last few weeks, a few featured Greystar. Thanks to its sizable active adult portfolio, the company […]
Supply chain issues are still causing significant pain in the senior living industry, and while many executives believe those challenges will improve in the first half of 2023, others see relief further down the road. In the meantime, operators are taking action to improve their strategies by increasing the number of suppliers they use, adding […]
Last week, I attended ASHA’s 2022 Mid-Year Meeting in Colorado. One topic seemed to be on everyone’s mind: The rise of active adult. Over the last couple of years, investors, owners and operators have embraced the product type as a way to reach the baby boomers the moment they reach retirement age. But even as […]
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