‘Solid Momentum’: Watermark, Heritage, Treplus Hone Sales Strategies for 2024

Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]

Economic, Operational Trends Add More Fuel to Active Adult Boom

This article available as part of your SHN+ membership All signs point to 2024 being another banner year for the growth in the active adult sector, judging by recent news. Among the active adult-related headlines and storylines from the last few weeks, a few featured Greystar. Thanks to its sizable active adult portfolio, the company […]

Senior Living Providers Seek Cost Control as Supply Chain Issues Keep Inflicting Pain

Supply chain issues are still causing significant pain in the senior living industry, and while many executives believe those challenges will improve in the first half of 2023, others see relief further down the road. In the meantime, operators are taking action to improve their strategies by increasing the number of suppliers they use, adding […]

Why Active Adult is at a Chaotic Crossroads

Last week, I attended ASHA’s 2022 Mid-Year Meeting in Colorado. One topic seemed to be on everyone’s mind: The rise of active adult. Over the last couple of years, investors, owners and operators have embraced the product type as a way to reach the baby boomers the moment they reach retirement age. But even as […]

Changemakers: Jane Arthur Roslovic, CEO, Treplus Communities

Jane Arthur Roslovic has been in the real estate development and investment business since the mid-80’s and has been a managing member of Treplus Communities since 2012. She and her siblings started Treplus’ active adult product after having been in the market-rate multifamily business. Under her leadership, Treplus has focused on meeting the needs of […]

In the Pipeline: Chicago Lakefront Project Updated; MorningStar to Expand in Colorado

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Anthology Project in Chicago Has Designs Updated Chicago-based firms Anthology Senior Living and K Giles announced updates to the redevelopment of a former high […]

Welltower Deepens Ties to Oakmont, Cogir, Treplus in Deals Totaling More Than $700 Million

Welltower (NYSE: WELL) has expanded its relationship with a handful of operators in its senior housing portfolio, including Oakmont Management Group, Cogir Management and Treplus Communities. The Toledo, Ohio-based real estate investment trust (REIT) on Tuesday announced it had agreed to purchase seven senior living communities for a total investment of approximately $344 million, with […]