Every sale has a hook, line and sinker — even in senior living. And behind every sale is a marketing campaign that works in the same way. But senior living providers have long struggled to bridge the gap between marketing and sales, facing a population that doesn’t necessarily want the product they’re selling. And with […]
Health care costs for seniors are soaring, health levels are plateauing and experts across the care continuum are searching for fixes to both. The answer could be found by going back to the basics in medical care.
The world is smart. Smart watches. Smart phones. Smart homes. Smart consumers. As the smart tech revolution grows, senior living operators are increasingly incorporating this technology on a device-by-device basis to improve specific aspects of the care and living experience.
With increased customer demand and shifting business imperatives, intergenerational senior living is on the rise. Our report goes inside this growing opportunity, examining bold executions defined by six exciting trends.