Movers & Shakers: Mainstreet’s Newest Hires

Mainstreet Announces Three New Hires  In its latest round of hiring, the nation’s largest developer of transitional care properties, Mainstreet, has named three new appointments. Rob Bassler has been named as vice president of production operations. Prior to joining Mainstreet, Bassler served as vice president director of operations at Lend Lease US. He is a […]

Movers & Shakers — CNL Healthcare’s New CFO

CNL Healthcare Properties Names New Chief Financial Officer The board of directors of CNL Healthcare Properties, a real estate investment trust (REIT) focused on senior housing and health care facilities, has named Kevin R. Maddron as chief financial officer, treasurer and chief operating officer, effective May 1. He will also continue to serve as senior […]

3 Senior Housing Marketing Strategies That Deliver Results

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase […]

Movers & Shakers — People and Positions for January, Part IV

Kindred Healthcare Names EVP, COO Kindred Healthcare, Inc. (NYSE: KND) has announced that it has named Kent H. Wallace executive vice president and chief operating officer, effective Feb. 2, 2015. Wallace will be a member of the company’s Executive Committee. Previously, Kindred announced that Benjamin A. Breier, currently president and COO, will become CEO on March […]

Movers & Shakers — People and Positions for June, Part I

June brings with it the longest daylight hours of the year for the U.S. and the rest of the northern hemisphere. The month also shuttles in promotions, new jobs and changes in leadership for senior living professionals and organizations.  Looking for a new job, or even a new career? Check out senior housing employment opportunities […]