Sometimes taking one step back means taking two steps forward. At least that was the case with Lisa Brush, whose more than 20-year career includes time at Sunrise Senior Living, its REIT counterpart, and Ventas. When Brush launched her career in senior housing at the ripe age of 22, it didn’t take long for her […]
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.
The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth, with a wider range of seniors becoming inherently trickier to serve.
Health care costs for seniors are soaring, health levels are plateauing and experts across the care continuum are searching for fixes to both. The answer could be found by going back to the basics in medical care.