Atria CEO Moore Anticipates 5-Brand Portfolio Within a Year

As the partnership between Atria Senior Living and real estate developer Related Cos. continues to take shape, Atria CEO John Moore remains committed to the multi-brand portfolio approach — and he says an expansion is on the way this year. Currently, Atria operates communities under three brands, and Moore believes the company will reach five […]

New Medicare Advantage Telehealth Policies a ‘Big Win’ for Senior Living

Recently finalized Medicare Advantage (MA) policy changes will likely bring more telehealth services to senior living communities. Under the new policies, finalized on April 5 by the Centers for Medicare & Medicaid Services (CMS), Medicare Advantage plans will be allowed to cover telehealth services that originate from beneficiaries’ homes — such as an independent living […]

Why Senior Living Providers Start Medicare Advantage Plans Despite Low Margins

Some senior living providers that have succeeded on a private-pay model with robust margins are now starting their own Medicare Advantage insurance plans — diversifying into a complicated business with much thinner profits. There is no simple explanation for why organizations such as McLean, Virginia-based Sunrise Senior Living and Bloomfield, New Jersey-based Juniper Communities are […]