How Clover is Scaling Middle-Market Senior Living Using an Integrated Approach

The opportunity for middle-market senior housing is vast — and so are the number of markets that may be a good fit for Clover Management communities. From New York and Pennsylvania to Ohio and Indiana, the Williamsville, New York-based company is expanding its model of reasonably priced senior housing communities. Today, Clover has 35 occupied […]

Inside Greystar’s New Middle-Market Active Adult Brand and Expansion Plans

Greystar Real Estate Partners has become one of the foremost names in the fast-growing active adult rental sector in recent years, and now the development and management company is expanding in new directions with the launch of its more moderately priced Album brand. Charleston, South Carolina-based Greystar is the largest U.S. operator of multifamily apartments […]

Former LVMH Moët Hennessy-Louis Vuitton Exec: Senior Living Needs ‘Aesthetic Intelligence’

Senior living executives who are striving to differentiate their companies from the competition, meet rising consumer expectations and increase industry penetration rates could make progress toward those goals by increasing their aesthetic intelligence. That’s the message from Pauline Brown, former chairman of the North American division of LVMH Moët Hennessy-Louis Vuitton — an enterprise that […]

Senior Housing, Multifamily Developers Vie for Control of Active Adult

As interest in the active adult apartment rental product rises, it is becoming something of a no-man’s-land, with both senior housing operators and multifamily developers attempting to stake their claim to the lucrative, promising space. According to new data and a new report from Senior Housing News, senior housing operators have no question as to […]

Carlyle Group, Other Active Adult Pioneers Venture Into ‘Uncharted Territory’

The most experienced developers and investors in active adult communities are reaping benefits from the product type, as the senior living industry at large scrambles to define its parameters. More seasoned players in the active adult market — including private equity giant The Carlyle Group — say that it is a product where average lengths […]