Senior Living Banks on Rebranding to Capture Boomers

A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]

Senior Housing Investments & Acquisitions (9/25/13)

LTC Properties to Buy Skilled Nursing Property for $14.4 Million LTC Properties, Inc. (NYSE:LTC) recently announced an agreement to purchase a 120-bed skilled nursing facility in Trinity, Fla. for $14.4 million. The property was built in 2008 and will be added to a master lease at an incremental initial cash yield of 8.75%. The operator […]