SRG Senior Living came into 2020 with momentum, having raised the bar on its wellness model while pursuing several other innovative initiatives in recent months and years. The Solana Beach, California-based provider is now benefiting from that hard work in its response to Covid-19, Founder and CEO Michael Grust told Senior Housing News. Notably, its […]
As the wave of baby boomer demand nears, senior living providers must be “all things to a lot of people,” SRG Senior Living CEO Michael Grust believes. Achieving this requires innovation and entrepreneurship at a time when operators face a “mosh pit” of challenges, but despite ongoing margin compression, Grust is bullish on the future […]
Three decades after the senior living industry got off the ground, providers are still “inventing a business,” SRG Senior Living CEO and Co-Founder Michael Grust believes. The next evolution of the industry will see leading providers broaden their offerings across the continuum of care, in his estimation. “We need to be all things to a […]
The senior living industry is facing challenges on all fronts, including ongoing oversupply pressures, broken capital structures and aging properties that are becoming obsolete. “It’s a mosh pit of things going on right now,” SRG Senior Living President and CEO Michael Grust told Senior Housing News. Solana Beach, California-based SRG has a portfolio of about […]