Newcomers Fight to Disrupt Senior Living Leads Landscape

New competition is crowding into the senior living and care referral space, but whether they’ll be able to conquer the existing industry giants—or even get a corner of the market share—is in most cases to be determined. There’s no denying that A Place for Mom has a firm grasp on “lead generator giant” in the […]

New Senior Living Shopper Demands Price Transparency

In an era inundated with search terms and virtual shopping bags, some continuing care retirement communities (CCRCs) are realizing that being upfront about price is what consumers are looking for when searching for a senior living community. “Historically there have not been many [providers] that have been forthcoming about pricing online,” says Susannah Myerson, vice […]

A Place for Mom Launches Consumer Review Component

A Place for Mom, the largest senior living referral service in the nation, announced on Monday the launch of an online consumer review component. allows visitors to submit and review consumer feedback on more than 100,000 senior living communities and care services across the country. The site currently features more than 17,000 reviews, and […]