Recent data showed senior living occupancy remained flat in the second quarter of 2021, prompting renewed doubts about the pace of Covid-19 recovery. With this as the backdrop, providers are hoping that Q3 2021 will result in a seasonal occupancy uptick, and then some — but that result is uncertain. There is reason for some […]
Rental active adult communities were among the senior housing product types with strongest growth rates, prior to Covid-19 — and the segment proved to be very resilient throughout the pandemic. Active adult communities generated more interest from prospective renters, compared to independent living. Sales and marketing teams spent less time converting leads into move-ins. And […]
Referral streams that were frozen at the outset of the pandemic are starting to thaw as pent-up demand returns to the industry. Data from senior living sales and technology companies Sherpa and Enquire, along with firsthand accounts from senior living providers, tell the story that many referral sources are returning to life across the industry […]
The Covid-19 pandemic continues to take a toll on the senior living industry, but for some active adult providers, the impact has been less severe — and they are hoping that translates into a surge of demand once case counts dwindle. The resiliency of active adult, in terms of move-in velocity and sales leads, complicates […]
Among the many lessons that Covid-19 drove home in 2020: No one can predict what the future holds. But as the senior living industry battles the latest wave of infections and starts to beat back the pandemic through vaccination, it’s also more important than ever to look ahead and try to identify what trends will […]
This article is sponsored by Sherpa. In this Voices interview, Senior Housing News sits down with Sherpa CEO Pedro Soares to learn why the senior living CRM and sales enablement company wants its customers to focus on prospects who “aren’t ready yet” to buy. Soares explains how Sherpa’s technology and training helps operators gain an […]
Covid-19 has upended the way that senior living sales teams operate. The good news is that May numbers showed improvement over April — but there are also indications that sales pros are not using their time most efficiently and effectively. These are among the takeaways from a newly released data set from Sherpa, representing information […]
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Date: February 27, 2019Time: 1:00 PM – 2:00 PM CSTRegister Now Throughout the past two decades, the senior housing industry has typically focused on a real-estate driven transactional sales process, driven from product and service differentiation. Our consumers (adult children and prospective residents) are hungry for information and more detail about how to make the […]
Date: February 27, 2019Time: 1:00 PM – 2:00 PM CSTRegister Now Throughout the past two decades in Seniors Housing, the industry has typically focused on a real-estate driven transactional sales process, driven from product and service differentiation. Our consumers (adult children and prospective residents) are hungry for information and more detail about how to make […]
