Editor’s Note: Below is a compilation of six senior living executives that will be speaking at the 2025 BUILD-BRAIN conference in Dallas, Texas. Hear more insights like these during our two-day event. Tickets are available here. The landscape for senior living development heading into 2026 is a mix of both opportunities and challenges. High interest […]
This story is part of your SHN+ subscription The senior living industry must be bolder in moving beyond current models to meet the needs of the next generation of older adults. Earlier this week, I caught up with Serenbe CEO Steve Nygren, whose company is behind a sprawling development in Georgia that plans to expand […]
Serenbe is advancing its plan to create a wellness-focused community that connects older adults and other people of all ages. The company recently announced ambitions of a $1.7 billion expansion that aims to triple the planned community’s housing by 2035 and add a school, hotel, retail and commercial spaces and private homes. In an interview […]
This article is part of your SHN+ subscription During last week’s Q2 2023 earnings call, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier characterized the company’s focus on higher-acuity settings as a competitive differentiator. “Our diverse portfolio of communities, with a higher mix of assisted living and memory care, sets us apart from the industry, […]
In the last two decades, Serenbe has gained a reputation as a pioneering wellness community, incorporating intergenerational living as a key principle. Now, plans are in the works to develop a seven-acre campus within Serenbe to more intentionally enable aging in place, putting the community at the forefront of several trends in senior living. “We’re […]
This article is a part of your SHN+ membership Senior living is a luxury good that nobody aspires to own. I’ve been thinking about this statement from former Welltower CEO Tom DeRosa in light of recently released data, as well as conversations that occurred at our recent Senior Housing News WELLNESS event in Atlanta. The […]
