Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins. Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]
SeniorMarketing.com
Consumer reviews hold a powerful spot in today’s shopping process for many products, including senior living, marketers say, as they may be a prospect’s introduction to a senior housing community and can help determine that community’s online visibility. “Before they see your website, before they get your sales pitch… they’re seeing reviews,” said Kevin Williams, […]
Terms and phrases often used when marketing for senior housing communities and brands are approaching taboo territory—even commonly used ones like “senior living,” according to a recent survey by a marketing firm that specializes in the senior housing industry. It may not be much of a surprise that 94% rated “nursing home” as the term they […]
The process of converting a senior living prospect into a moved-in resident has grown longer and costlier since the economic downturn, and marketing campaigns increasingly require an integrated approach that incorporates online and offline components along with a personalized touch. “[Marketing] campaigns have to be very integrated and diverse,” says Rebecca Donato, vice president of business […]
Subscribe
Receive industry updates and breaking news from SHN