For Online Senior Living Leads, Follow Up or Forget About It

Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins.  Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]

Referral Service Aims to be the eHarmony of Senior Care

A Texas-based senior care referral company that recently completed a business accelerator program after a soft launch in April is describing itself as a mix between Expedia, Yelp, and eHarmony. Cariloop is a relative newcomer to senior care referral scene dominated by major players including A Place for Mom and, but it’s gearing up […]

Online Lead Surge Sparks New Approach to Senior Living Sales

With the internet a huge and growing source for senior living leads, providers are looking for ways to separate the proverbial wheat from the chaff, with major chains including Brookdale and Emeritus turning to call centers to handle and qualify volume. “At least half the leads people should get come from the Internet, and it’s […]