This article is sponsored by Senior Living SMART. In this Voices interview, Senior Housing News sits down with Debbie Howard, Co-Founder of Senior Living SMART & LeadGenie, to discuss the top 5 ways providers can elevate their sales and marketing strategies to attract and convert today’s senior living prospect. She delves into the nuances of […]
In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]
One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]
In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant — told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]
Iconic hair care brand Paul Mitchell has a new partnership with PS Salon & Spa, which will bring its products into hundreds of senior living communities nationwide. The move could be a sign of what’s to come, as national brands increasingly make their way into senior living. PS Salon & Spa, a division of PS […]
Some argue that senior housing has shifted toward becoming a health care business wrapped in a real estate bow. That holds especially true when it comes to memory care, where residents have distinct care needs—but if not real estate, then what exactly is memory care selling? At a quantitative level, memory care units tend to be smaller than […]
The goal of a senior living marketing team is, ultimately, to drive move-ins. Some communities are on the right track when they use positive testimonials from residents’ family members to appeal to future residents—but there’s a right and a wrong way to go about doing that, according to experts. And it comes down to knowing […]
Senior living providers tend to have complicated relationships with third-party referral agents. Some providers may see the choice as avoiding them altogether and running the risk of losing leads, or employing their services and incurring sometimes hefty referral fees. But the smartest approach may be a middle ground, in which third-party agents are one part […]
This week, SHN readers caught up on one of the biggest industry acquisitions as of late and were eager to learn more about the implications for REITs following the news that the Federal Reserve would not change its policies to raise target interest rates. Other top stories of interest involved a new entrant to the senior […]
Kids plus seniors. It’s been a successful equation for some innovative senior living providers, and now there’s a film in the works that might help intergenerational programming gain even more momentum. It’s created buzz on the crowdfunding website Kickstarter. We at SHN are fans of the trailer and look forward to seeing the whole movie. Also […]
