Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

5 Top Concerns for Senior Living This Fall

One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]

Senior Housing Must Stop Ignoring the ‘Forgotten Generation’

In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant — told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]

Paul Mitchell Becomes Latest Brand Name in Senior Living

Iconic hair care brand Paul Mitchell has a new partnership with PS Salon & Spa, which will bring its products into hundreds of senior living communities nationwide. The move could be a sign of what’s to come, as national brands increasingly make their way into senior living. PS Salon & Spa, a division of PS […]

How Standalone Providers are Marketing Memory Care

Some argue that senior housing has shifted toward becoming a health care business wrapped in a real estate bow. That holds especially true when it comes to memory care, where residents have distinct care needs—but if not real estate, then what exactly is memory care selling? At a quantitative level, memory care units tend to be smaller than […]

How to Make the Most of Your Senior Living Testimonials

The goal of a senior living marketing team is, ultimately, to drive move-ins. Some communities are on the right track when they use positive testimonials from residents’ family members to appeal to future residents—but there’s a right and a wrong way to go about doing that, according to experts. And it comes down to knowing […]

How Senior Living Can Build Better Referral Pipelines

Senior living providers tend to have complicated relationships with third-party referral agents. Some providers may see the choice as avoiding them altogether and running the risk of losing leads, or employing their services and incurring sometimes hefty referral fees. But the smartest approach may be a middle ground, in which third-party agents are one part […]

Why Call Centers Still Net Most Move-Ins To Senior Living

Navigating the sea of lead generation strategies is an ongoing challenge for many senior living operators, especially as the Internet produces new ways of reaching prospective residents. Internet leads represent 50% of all new lead generation in the senior living industry, according to new data released by Senior Living SMART, a Web-based marketing resource focused […]