In the Pipeline: Senior Housing Construction Projects (10/16/14)

Construction: Planned Avanti Senior Living Plans Louisiana Market Expansion  Texas-based assisted living and memory care provider Avanti Senior Living is planning to expand into the Louisiana market, beginning with Baton Rouge and Covington.  The cities will soon be home to Avanti’s next projects, 77,000-square-foot communities that will accommodate 50 assisted living and 40 memory care […]

In the Pipeline: Senior Housing Construction Projects (7/31/14)

Construction: Planned LCB Senior Living Gains Approval for 84-Unit Project in New Hampshire Norwood, Mass.-based operator and developer LCB Senior Living this week received Planning Board approval to construct its newest project, The Residences at Salem Woods. The 72,000 square-foot, 84-apartment building will include a mix of studio, one-bedroom and two-bedroom apartments, along with a […]

Future of Senior Living: It’s a Different Ball Game

From the onslaught of senior living searchers whose first stop is Google, to preparing for a merger that will create the largest brand ever seen in the industry, providers say they are making some adjustments in the way they are positioning themselves for the future of senior living. This includes the rise of national competitors in a […]

Senior Living Banks on Rebranding to Capture Boomers

A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]

For Online Senior Living Leads, Follow Up or Forget About It

Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins.  Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]

Top 10 U.S. Senior Housing Owners of 2013

Ventas tops ASHA’s annual list of largest U.S. senior housing owners for the third year in a row, followed by Health Care REIT, which edged above #3 Brookdale Senior Living for the second spot in 2013. The American Seniors Housing Association’s Top 50 list was released by the National Real Estate Investor with data compiled […]

Memory Care Providers Go Big for Innovation

Memory care has come a long way. From a not-too-distant past when little was known about Alzheimer’s disease and dementia to the present day when the most developed nations have committed to wage the war on Alzheimer’s—and win it—by 2025, a lot has changed. Today, assisted living providers have designed designated memory care “neighborhoods” and […]

Griffin-American Buys CCRC Portfolio in $300M RIDEA Deal

Griffin-American Healthcare REIT II has acquired four continuing care retirement communities located in the Midwest from West Loop Holdings, LLC in a RIDEA-structured deal. The purchase price was about $300 million, according to unnamed sources close to the deal. The involved parties did not disclose the purchase price in documents filed with the Securities and […]

In the Pipeline: Senior Housing Construction Projects (12/12/13)

Construction: Planned  Commonwealth Assisted Living Plans Memory Care Expansion Commonwealth Assisted Living, a Virginia-based provider of senior living communities, is planning to expand one of its communities located in Front Royal, VA, to include the company’s signature memory care program. Commonwealth is investing more than $1.5 million to add its signature, resident-centered “Sweet Memories” memory care […]

Senior Lifestyle Corp. Caps Rebranding Effort with New Online Launch

Chicago-based Senior Lifestyle Corp. recently revamped its company website and launched a new consumer blog as part of a year-long, comprehensive rebranding effort.  There were multiple reasons for rebranding the company, says Adam Kaplan, senior vice president of marketing at Senior Lifestyle.  “We felt we were getting good traffic to our site but wanted to […]