Pent-Up Demand Remains Elusive But Senior Living Occupancy Begins to Recover

Coming into 2021, many senior living providers hoped that the pandemic had created substantial pent-up demand, which would lead to a rapid occupancy rebound once vaccinations reached critical mass. Over the last two weeks, Q1 financial reports showed positive occupancy trends, but the census gains might not be due to pent-up demand — a topic […]

The Battle for Senior Housing Occupancy is About to Begin

During our recent virtual Sales Summit, Oakmont Senior Living COO Matt Stevenson said something that caught my attention: “When we look in most markets, we’re hovering around 10% to 11% penetration … to fully recover as an industry, we’ve got to get that to 15% levels.” His point was that, with the vaccine rollout enabling […]