Best Wellness, Health and Fitness Design of 2022: Building a Social Oasis in San Francisco 

A senior living project has transformed a nine-acre senior living campus in the heart of San Francisco into a new “social oasis” where wellness is at the forefront. The project, long anticipated and completed in 2021, added several new features to the 130-year-old San Francisco Campus for Jewish Living campus. The project included three parks, […]

Disney Offers Vision for Future of Senior Living with Storyliving Plans

Disney has become the latest high-wattage brand to make a senior living play, announcing its intentions to include 55+ housing in forthcoming Storyliving by Disney residential developments. Just as Latitude Margaritaville communities have attracted large numbers of aging Parrotheads, I expect there will be robust demand among Disney fans for Storyliving’s 55+ options. And just […]

Trends in Wellness, Psychographic Data Converge to Shape Senior Living Models

Based on comments from panelists during two recent webinars, as well as conversations I’ve had in the last few weeks, I believe that two trends are converging in senior living: wellness and psychographics. Specifically, more senior living owners and operators are gathering and analyzing psychographic data to gain deeper insights into consumers. Savvy organizations will […]

After ‘Existential Crisis,’ Nonprofit SFCJL Creates Byer Square Membership Model

In 2013, the San Francisco Campus for Jewish Living (SFCJL) was facing a dire situation. Reimbursement cuts being contemplated by the state of California posed a serious threat to its skilled nursing-focused business model, and the organization’s leaders recognized that they needed to radically reinvent the nonprofit to safeguard its future and continue to fulfill […]