Senior living provider RoseVilla Senior Living is planning three major development projects as part of an effort to advance sustainability goals and create more options for older adults Among the scope of the work at the non-profit life plan community in Portland, Oregon, is a new facilities and grounds operations center for staff. Following the […]
NIC MAP data shows Minneapolis, Portland and Seattle are the three markets with the highest penetration rates in the country. Culture is a big reason why – just ask the operators in those markets now. An analysis of the top 99 primary and secondary markets across the country revealed that Minneapolis carries anoccupied penetration rate […]
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]
This story is part of your SHN+ subscription Senior living operators are embracing AI. Their current and future prospects are not to nearly the same degree. According to a Pew Research Center report from earlier this month, more than one-third of older adults age 65 and older believe AI will have a mostly negative impact […]
This story is part of your SHN+ subscription It’s been said that selling senior living is like selling a Mercedes-Benz. If that’s the case, then I think there’s something the industry can learn from Carvana, the “car vending machine” company. Earlier this week, I spotted an interesting Wall Street Journal story about how Carvana has […]
This story is part of your SHN+ subscription In 2026, senior living operators are using a variety of tech and tools to improve sales and marketing. At the roots of these efforts is authenticity. Senior living prospects and their families are awash in a sea of options and choices for their next chapter. For some, it’s […]
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]
As senior living demand grows, so too do senior living community waitlists. Now, some operators are starting to find ways to revamp their growing waitlists with new services that benefit both them and their prospective residents. Among them is Portland, Oregon-based RoseVilla Senior Living, which has a waitlist that, for some residents, could theoretically last […]
This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time for the senior living industry, but not an easy one. With the arrival of the oldest baby boomers, the industry steps onto a years-long demand runway that will see millions more older adults reach the […]
This story is part of your SHN+ subscription Senior living operators are building new models geared toward meeting the needs of the baby boomers. If they don’t succeed, the boomers may build those models for themselves. Last weekend, I read an interesting Wall Street Journal article detailing the ways aging boomers are creating their own […]
