‘You Become Very Hands-On’: How Smaller, Boutique Senior Living Operators Compete 

Smaller operators might have less total revenue than their larger peers, but that doesn’t mean they are at a disadvantage compared to them. Many smaller operators see their communities as boutique in nature, and these companies’ small footprints, usually no more than a dozen communities, lets them keep it that way by staying closer to […]

Roots Living Embraces Care Across Five Generations of Senior Living Experience 

For Roots Living CEO Warren Tonack, senior living is part of a five-generation legacy. The family first became involved when Tonack’s great-grandmother opened a facility in 1954, and the tradition has continued. Now evolved into its current iteration as Roots Living, the Siloam Springs, Arkansas-based operator is focusing on having quality offerings for residents and […]