The Emerging Age of Buyer Empowerment in Senior Living

Inside the Decision-Making Process of Moving into Senior Living Senior living marketers are ever focused on the changing consumer landscape for prospective residents. Taking a data-driven approach to the decision-making process can both inform marketing teams and lead to more successful move-ins. Survey data from 2023 by Roobrik, a North Carolina-based lead conversion solution for […]

Movers & Shakers: Grandbridge Adds Senior Housing Investment Sales Team; Lifespace Names New COO

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Voices: Nate O’Keefe, CEO and Founder, Roobrik

This article is sponsored by Roobrik. In this Voices interview, Senior Housing News sits down with Roobrik CEO and Founder Nate O’Keefe to learn how Roobrik helps senior living sales and marketing teams tap into the 90% of potential customers who explore a senior living website but don’t reach out — along with the realization […]

‘We’re Not Getting That Message Out At All’: Senior Living Missing Opportunity to Engage Interested Consumers

As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking out senior living, and most are still accepting new residents. However, this message — that many senior living communities are still welcoming new residents who may have pressing needs — […]

Tech Beat: New Perspective Partners with Roobrik, Eldermark’s New Hire

New Perspective Teams Up with Roobrik for Assessment Tool Eden Prairie, Minnesota-based New Perspective Senior Living recently partnered with Durham, North Carolina-based Roobrik, a provider of human-centric decision tools for age-related health and care decisions, to make an online assessment tool publicly available online. Specifically, Roobrik’s “Is it time to get help?” tool guides users […]