Inside the Decision-Making Process of Moving into Senior Living Senior living marketers are ever focused on the changing consumer landscape for prospective residents. Taking a data-driven approach to the decision-making process can both inform marketing teams and lead to more successful move-ins. Survey data from 2023 by Roobrik, a North Carolina-based lead conversion solution for […]
The burden on caregivers for those with dementia can be an extremely tough and an emotional weight, with the search for answers to what comes next is an important area in which senior living operators could do more to bring in new residents. Accessing memory care services is important in the care plan for older […]
This article is part of your SHN+ subscription The senior living industry is in 2023 making great strides to attract the baby boomer generation — but for all of their efforts, operators may be missing the forest for the trees. We receive a lot of reports and data from companies that serve senior living providers, […]
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This article is sponsored by Roobrik. In this Voices interview, Senior Housing News sits down with Roobrik CEO and Founder Nate O’Keefe to learn how Roobrik helps senior living sales and marketing teams tap into the 90% of potential customers who explore a senior living website but don’t reach out — along with the realization […]
As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking out senior living, and most are still accepting new residents. However, this message — that many senior living communities are still welcoming new residents who may have pressing needs — […]
New Perspective Teams Up with Roobrik for Assessment Tool Eden Prairie, Minnesota-based New Perspective Senior Living recently partnered with Durham, North Carolina-based Roobrik, a provider of human-centric decision tools for age-related health and care decisions, to make an online assessment tool publicly available online. Specifically, Roobrik’s “Is it time to get help?” tool guides users […]
