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Company Coverage

Roobrik by Aline

SHN+

‘Fear-Based Marketing,’ Other Practices Will Turn Gen X Away From Senior Living 

By Austin Montgomery | February 14, 2025April 8, 2025

This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how the senior living industry is […]

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