Covid-19 Takes Steep Toll On Senior Living Providers in Pandemic Epicenters

Covid-19 presents enormous challenges for senior living providers across the country, but the pandemic is hitting operators in the current epicenters of New York and New Jersey particularly hard. As of the afternoon of April 20, total Covid-19 cases in New York state were approaching 243,000, while New Jersey’s cases were above 85,300. By comparison, […]

Wall Street Journal: Aging Boomers Divided on Being Called ‘Perennials’

Some aging baby boomers are rejecting the term “senior citizen,” but potential replacements like “perennial” are not yet gaining widespread traction. Other potential new terms, such as “vintage” and “golden ager,” also aren’t catching on widely, according to an article published Thursday in The Wall Street Journal. Observing that some boomers do not respond well […]

How Senior Housing on the East Coast Prepared for the Bomb Cyclone

When a headline-grabbing winter storm hit the East Coast early Thursday, senior housing providers were ready. The hype leading up to Thursday’s so-called “bomb cyclone” was “crazy,” Lynne Katzmann, founder and president of Juniper Communities, told Senior Housing News. Still, leadership at the Bloomfield, New Jersey-based senior housing provider felt adequately prepared to face the […]

Editor’s Take: Sex, Violence, and Assisted Living

Sometimes it seems that when it comes to media coverage, assisted living just can’t win. Any doubters should check out this week’s headlines. In one newsflash, assisted living providers were scolded for being too restrictive of residents’ sex lives. “Older people have sex. But it seems that some assisted-living facilities may be the last ones […]

How Smart Marketing Combats ‘NIMBY’ Woes in Senior Living

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  With the number of older adults […]