Senior Living Operators Pivot from Resident Rates to Ancillary Services to Boost Revenue

Senior living operators have relied on resident rate increases to recoup margins lost over the last four years, but the days of pushing steep increases onto consumers is coming to a close. Instead of pushing through big rate increases, providers are expanding ancillary service offerings in ways that include launching affiliated businesses and standing up […]

Revel Communities COO: Senior Living Industry Still Has Untapped Revenue Opportunities

This article available as part of your SHN+ membership From short-term stays to membership programs that set more creative pricing for residents, the senior living industry can go much bolder when it comes to revenue streams. That’s according to Revel Communities COO and EVP of Resident Experience Danette Opaczewski, who weighed in on the topic […]

Revel Launches Membership Program, Shifting Away From Traditional Rental Model

Revel Communities has announced the rollout of a new resident membership model and website, with a focus on “self-service, convenience and price transparency.” The Scottsdale, Arizona-based company — which is a division of The Wolff Company — on Wednesday announced the new program, which is being rolled out across the operator’s 13 communities across the […]

In The Pipeline: Aegis Living Plans New Seattle Community; Erickson Senior Living Expands in Virginia

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Ryan Companies to build new Seattle community for Aegis Living Ryan Companies U.S. will build a new senior living community in Seattle, Washington for […]

What the Next Act for WeWork Co-Founder Neumann Means for Senior Housing  

Last week, news broke that entrepreneur Adam Neumann — of WeWork fame, or infamy — now wants to transform residential real estate. And he has $350 million from Andreessen Horowitz backing his venture, dubbed Flow. Details about Flow are sparse, and WeWork’s tailspin made Neumann look more like a pariah than a visionary. Still, I […]

In The Pipeline: LCS in Partnership for Nashville Project, Aegis Living Opens ‘World’s Greenest’ Community

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned WesleyLife to build new Meals on Wheels location WesleyLife will transform a building in the Drake University neighborhood of Des Moines, Iowa into a […]

Changemakers: Danette Opaczewski, EVP, Resident Experience and COO, Revel Communities

Danette Opaczewski is the EVP, Resident Experience and COO of Revel Communities, an independent living brand developed by The Wolff Company. After an extensive career in hospitality, Opaczewski joined Revel in January 2020 and has overall responsibility for the operations and financial performance of the management company. Through the Changemakers series, Opaczewski talks about her […]

‘Deconstructed Senior Living’ Booms, Challenges Active Adult Model

UpsideHom — which offers what it calls “deconstructed senior living” — recently announced plans to expand to 100 new markets by the end of 2022. And UpsideHom is not the only business of its kind, with Appanage being another example of a company that does not own real estate or operate senior living communities, but […]