Senior living providers rapidly shifted to digital marketing and sales in the midst of Covid-19. Now, they are building on their digital strategies for 2021 and beyond — and while doing so does require more investment, the digital revolution is about much more than increasing spending or buying more online ad space. For its 2021 […]
In the age of Covid-19, adopting a policy of full disclosure can make senior living providers more vulnerable to unwanted attention from the local media, residents or their families. But while a proactive, transparent approach to communications may lead to short-term headaches during an already tough time, doing so now is important in building long-term […]
