The Major Metros with Highest Senior Living Ad Spends in 2021

Coming out of the Covid-19 pandemic, senior living operators appear to be once again spending more on advertising to reach prospective residents in new ways. G5+Lease Labs, a digital marketing optimization firm and a division of software company RealPage, profiled large metropolitan markets to provide a deep dive on the current state of senior living […]

Thoma Bravo to Take RealPage Private in $10B Deal

Chicago-based private equity firm Thoma Bravo is buying RealPage (Nasdaq: RP) in a deal that values the property management software platform at $10.2 million. . Richardson, Texas-based RealPage offers property and real estate management software and services for a range of real estate sectors including senior housing. The platform gives the ability to submit service […]

Senior Living Faces Danger in Lack of Resident Background Checks

Senior living operators are behind the curve on several important standard procedures that have long been deemed the norm in the housing industry, experts say. The growing senior housing space, which many say is still in its infancy relative to other property types, has a lot left to learn from other housing players, including the […]

Online Lead Surge Sparks New Approach to Senior Living Sales

With the internet a huge and growing source for senior living leads, providers are looking for ways to separate the proverbial wheat from the chaff, with major chains including Brookdale and Emeritus turning to call centers to handle and qualify volume. “At least half the leads people should get come from the Internet, and it’s […]

Senior Care Technology: 2012 in Review

Looking back on 2012 senior-care related technology news, the biggest trends have to do with a federally-backed shift to electronic health and medical records and providers utilizing technology to improve their position in the care spectrum as hospitals start forming post-acute care¬†relationships.¬† The continued emergence of remote monitoring and emergency alert systems that facilitate independent […]