There are many reasons why a senior living provider may choose to launch a branding campaign, whether it’s seeking a fresh start or an effort to establish wider awareness and gain recognition, but the return on investment may come simply from reinvigorated advertising. Bloom Senior Living—formerly called Bloomfield Senior Living—is the latest in a line […]
ProMatura Group
Consumer expectations have risen across the board for every age group and industry, but the senior living industry is behind in how it targets its product to today’s consumers, says a mature market researcher. Other industries have changed in the Internet age as a “hyper-abundance” of consumer choices have cropped up. Transparency is becoming paramount, said […]
There’s debate about the best model for providing memory care services—either under the same roof as traditional assisted living or by itself in a specialized setting—but ultimately the key is doing a good job of providing a differentiated environment with individualized services depending on care needs. “Having a combined community is fine, because you can […]
The holiday season is upon us, and people are doing more than just shopping for Christmas or Hanukkah gifts—lots of senior living professionals are shaking up the industry by making strategic moves. Employers: Take advantage of our job board to look for some of the best and brightest in the industry. Post a job on […]
For the next few weeks, Senior Housing News will take a more in-depth look at our list of Top Development Locations for 2013. Here is the first; please note the articles will be in no particular order. Senior housing developers might find a new construction sweet spot in the Carolinas in 2013, if favorable demographics, […]
The drought that’s been going on in America doesn’t just apply to agriculture: it extends to senior housing development, too, and there’s been a noticeable dearth of new construction projects despite a rapidly aging population. In the third quarter of 2012, construction as a share of existing inventory decreased twenty basis points to 2.0% compared […]
The senior housing industry is coming down off a high following 2011’s $27.3 billion worth of transactions, and there’s debate as to whether the high-octane real estate investment trusts are taking time out to digest their new purchases or are already gearing up for the next acquisition binge. With transactions only totaling about $3.2 billion […]
While there are different schools of thought on the practice of offering discounts in senior living, many agree it can be a beneficial strategy to increase occupancy in a tough sales environment—as long as it’s done the right way. Move-in incentives can make the difference between being 88.6% occupied—the national average for senior housing communities […]
When it comes to senior housing development trends for 2013, all signs point to memory care playing a starring role for new construction—whether as an addition to an existing community or as a standalone project—with active adult communities attempting to stage a comeback, the industry agrees. New development essentially came to a standstill during the […]
Most consumers, whether they or their parents are the ones in the market for a senior living community, can agree on a few main considerations when looking into a future residence, but priorities may shift depending on who’s doing the research, and marketing should reflect that accordingly. While quality, reputation, proximity, and cost are generally key […]
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