Consumer sentiment for senior housing overall has grown more positive as providers prove they can create safe environments for residents. But that sentiment is bifurcated. While the appeal of independent living has grown in recent months, interest in assisted living and memory care communities among prospective senior housing residents decreased. And the negative impact of […]
ProMatura Group
Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]
Assisted living communities that foster a sense of camaraderie are viewed by residents as offering a greater quality of life. High marks on camaraderie also correspond to how likely a resident would be to make the same decision to move in, if given the opportunity again. That’s the main finding of People, Place, Programming: Quality […]
If retirement begins at 55, independent living is three decades late. While independent living (IL) is loosely considered the start of the senior living care continuum, experts agree that most people are not entering IL until their 70s at the earliest, according to a new report from Senior Housing News. One study pushes that figure […]
With recent attention to ancillary services and catering to a new, choosier, and potentially higher-acuity resident, senior living has been building “better,” in recent years. Or so most operators think. But a 2014 survey of independent living residents conducted by ProMatura Group indicates that residents do not consider themselves any happier when they are in a […]
There are numerous aspects that contribute to the quality of life for seniors in assisted living communities, and a recent study by global market research firm, ProMatura, revealed that providers in the nation’s most populous state are doing well in many facets. “While assisted living was once thought of primarily as a way for seniors […]
As it turns out, spending more time on each senior living sales lead, as opposed to calling and giving tours to as many prospects as possible, could be the most successful way to convert leads into move-ins. That’s according to an analysis of data from Jan. 1, 2015 to Dec. 31, 2015 conducted by the ProMatura […]
In an era inundated with search terms and virtual shopping bags, some continuing care retirement communities (CCRCs) are realizing that being upfront about price is what consumers are looking for when searching for a senior living community. “Historically there have not been many [providers] that have been forthcoming about pricing online,” says Susannah Myerson, vice […]
There are many reasons why a senior living provider may choose to launch a branding campaign, whether it’s seeking a fresh start or an effort to establish wider awareness and gain recognition, but the return on investment may come simply from reinvigorated advertising. Bloom Senior Living—formerly called Bloomfield Senior Living—is the latest in a line […]
Consumer expectations have risen across the board for every age group and industry, but the senior living industry is behind in how it targets its product to today’s consumers, says a mature market researcher. Other industries have changed in the Internet age as a “hyper-abundance” of consumer choices have cropped up. Transparency is becoming paramount, said […]