If retirement begins at 55, independent living is three decades late. While independent living (IL) is loosely considered the start of the senior living care continuum, experts agree that most people are not entering IL until their 70s at the earliest, according to a new Read More »
What Senior Housing Is Missing on Amenities
With recent attention to ancillary services and catering to a new, choosier, and potentially higher-acuity resident, senior living has been building “better,” in recent years. Or so most operators think. But a 2014 survey of independent living residents conducted by ProMatura Group indicates that residents do Read More »
Assisted Living Receives High Marks for Residents’ Quality of Life
There are numerous aspects that contribute to the quality of life for seniors in assisted living communities, and a recent study by global market research firm, ProMatura, revealed that providers in the nation’s most populous state are doing well in many facets. “While assisted living Read More »
The Most Important Ingredients in Senior Living Sales Success
As it turns out, spending more time on each senior living sales lead, as opposed to calling and giving tours to as many prospects as possible, could be the most successful way to convert leads into move-ins. That’s according to an analysis of data from Jan. Read More »
New Senior Living Shopper Demands Price Transparency
In an era inundated with search terms and virtual shopping bags, some continuing care retirement communities (CCRCs) are realizing that being upfront about price is what consumers are looking for when searching for a senior living community. “Historically there have not been many [providers] that Read More »
Senior Living Eyes Rebranding in New Advertising Push
There are many reasons why a senior living provider may choose to launch a branding campaign, whether it’s seeking a fresh start or an effort to establish wider awareness and gain recognition, but the return on investment may come simply from reinvigorated advertising. Bloom Senior Read More »
Senior Living Industry Needs to Catch Up With Today’s Consumer
Consumer expectations have risen across the board for every age group and industry, but the senior living industry is behind in how it targets its product to today’s consumers, says a mature market researcher. Other industries have changed in the Internet age as a “hyper-abundance” Read More »
Care Services Must be Differentiated for Assisted Living with Memory Care to Work
There’s debate about the best model for providing memory care services—either under the same roof as traditional assisted living or by itself in a specialized setting—but ultimately the key is doing a good job of providing a differentiated environment with individualized services depending on care Read More »
Movers & Shakers – People and Positions for December 2012
The holiday season is upon us, and people are doing more than just shopping for Christmas or Hanukkah gifts—lots of senior living professionals are shaking up the industry by making strategic moves. Employers: Take advantage of our job board to look for some of the Read More »
Sweet Carolinas: Seniors Heading to Moderate Climate, Living Costs; Is Development Following?
For the next few weeks, Senior Housing News will take a more in-depth look at our list of Top Development Locations for 2013. Here is the first; please note the articles will be in no particular order. Senior housing developers might find a new construction Read More »