New Report Links ‘Feeling at Home’ to Senior Living Resident Satisfaction, Better Financial Performance

New data is underscoring the important link among senior living residents’ sense of “feeling at home,” their satisfaction and an operator’s financial success. That’s according to the 2025 Independent and Assisted Living Feel at Home Report by the American Seniors Housing Association (ASHA) in partnership with the ProMatura Group. The study profiled over 4,500 residents […]

Affordability Top of Mind for Current Active Adult Residents

Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires.  That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]

New Demand Dynamics Could Alter Industry’s Assisted Living Vs. Independent Living Balance

This article is part of your SHN+ subscription During last week’s Q2 2023 earnings call, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier characterized the company’s focus on higher-acuity settings as a competitive differentiator. “Our diverse portfolio of communities, with a higher mix of assisted living and memory care, sets us apart from the industry, […]

‘A Real Product for the Boomers’: How Operators Are Evolving for Senior Living’s Next Generation

For years, the senior living industry has prepared to meet the needs of the incoming boomers en masse — and yet, the generation’s exact preferences and desires have seemed stubbornly opaque. But a new report released last month by the American Seniors Housing Association (ASHA) and conducted by the ProMatura Group offered a clear window […]

Consumer Sentiment Improves for Independent Living, Drops for Assisted Living, Memory Care

Consumer sentiment for senior housing overall has grown more positive as providers prove they can create safe environments for residents. But that sentiment is bifurcated. While the appeal of independent living has grown in recent months, interest in assisted living and memory care communities among prospective senior housing residents decreased. And the negative impact of […]

Perceptions of Senior Living Slide, But Most Consumers Unshaken by Covid-19

Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]

Camaraderie, Food Are Top Drivers of Assisted Living Satisfaction

Assisted living communities that foster a sense of camaraderie are viewed by residents as offering a greater quality of life. High marks on camaraderie also correspond to how likely a resident would be to make the same decision to move in, if given the opportunity again. That’s the main finding of People, Place, Programming: Quality […]

What Senior Housing Is Missing on Amenities

With recent attention to ancillary services and catering to a new, choosier, and potentially higher-acuity resident, senior living has been building “better,” in recent years. Or so most operators think. But a 2014 survey of independent living residents conducted by ProMatura Group indicates that residents do not consider themselves any happier when they are in a […]