Consumer Sentiment Improves for Independent Living, Drops for Assisted Living, Memory Care

Consumer sentiment for senior housing overall has grown more positive as providers prove they can create safe environments for residents. But that sentiment is bifurcated. While the appeal of independent living has grown in recent months, interest in assisted living and memory care communities among prospective senior housing residents decreased. And the negative impact of […]

Perceptions of Senior Living Slide, But Most Consumers Unshaken by Covid-19

Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]

Camaraderie, Food Are Top Drivers of Assisted Living Satisfaction

Assisted living communities that foster a sense of camaraderie are viewed by residents as offering a greater quality of life. High marks on camaraderie also correspond to how likely a resident would be to make the same decision to move in, if given the opportunity again. That’s the main finding of People, Place, Programming: Quality […]

What Senior Housing Is Missing on Amenities

With recent attention to ancillary services and catering to a new, choosier, and potentially higher-acuity resident, senior living has been building “better,” in recent years. Or so most operators think. But a 2014 survey of independent living residents conducted by ProMatura Group indicates that residents do not consider themselves any happier when they are in a […]

New Senior Living Shopper Demands Price Transparency

In an era inundated with search terms and virtual shopping bags, some continuing care retirement communities (CCRCs) are realizing that being upfront about price is what consumers are looking for when searching for a senior living community. “Historically there have not been many [providers] that have been forthcoming about pricing online,” says Susannah Myerson, vice […]

Senior Living Eyes Rebranding in New Advertising Push

There are many reasons why a senior living provider may choose to launch a branding campaign, whether it’s seeking a fresh start or an effort to establish wider awareness and gain recognition, but the return on investment may come simply from reinvigorated advertising. Bloom Senior Living—formerly called Bloomfield Senior Living—is the latest in a line […]

Senior Living Industry Needs to Catch Up With Today’s Consumer

Consumer expectations have risen across the board for every age group and industry, but the senior living industry is behind in how it targets its product to today’s consumers, says a mature market researcher. Other industries have changed in the Internet age as a “hyper-abundance” of consumer choices have cropped up. Transparency is becoming paramount, said […]