New data is underscoring the important link among senior living residents’ sense of “feeling at home,” their satisfaction and an operator’s financial success. That’s according to the 2025 Independent and Assisted Living Feel at Home Report by the American Seniors Housing Association (ASHA) in partnership with the ProMatura Group. The study profiled over 4,500 residents […]
ProMatura Group
Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires. That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]
This article is part of your SHN+ subscription During last week’s Q2 2023 earnings call, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier characterized the company’s focus on higher-acuity settings as a competitive differentiator. “Our diverse portfolio of communities, with a higher mix of assisted living and memory care, sets us apart from the industry, […]
For years, the senior living industry has prepared to meet the needs of the incoming boomers en masse — and yet, the generation’s exact preferences and desires have seemed stubbornly opaque. But a new report released last month by the American Seniors Housing Association (ASHA) and conducted by the ProMatura Group offered a clear window […]
Consumer sentiment for senior housing overall has grown more positive as providers prove they can create safe environments for residents. But that sentiment is bifurcated. While the appeal of independent living has grown in recent months, interest in assisted living and memory care communities among prospective senior housing residents decreased. And the negative impact of […]
Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]
Assisted living communities that foster a sense of camaraderie are viewed by residents as offering a greater quality of life. High marks on camaraderie also correspond to how likely a resident would be to make the same decision to move in, if given the opportunity again. That’s the main finding of People, Place, Programming: Quality […]
If retirement begins at 55, independent living is three decades late. While independent living (IL) is loosely considered the start of the senior living care continuum, experts agree that most people are not entering IL until their 70s at the earliest, according to a new report from Senior Housing News. One study pushes that figure […]
With recent attention to ancillary services and catering to a new, choosier, and potentially higher-acuity resident, senior living has been building “better,” in recent years. Or so most operators think. But a 2014 survey of independent living residents conducted by ProMatura Group indicates that residents do not consider themselves any happier when they are in a […]
There are numerous aspects that contribute to the quality of life for seniors in assisted living communities, and a recent study by global market research firm, ProMatura, revealed that providers in the nation’s most populous state are doing well in many facets. “While assisted living was once thought of primarily as a way for seniors […]
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