This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop sound operations with unique lifestyle […]
This article is part of your SHN+ subscription Senior living operators in recent years have moved beyond occupancy recovery mode and are refining their approach in securing stronger margins. Providers have pushed to improve census in the last 12 months, and that has led to the industry reaching an average occupancy of 87.2% through the […]
Priority Life Care is bolstering its leadership structure in order to better support operations and prepare for growth in the coming years. Bobby Petras, co-founder of the Fort Wayne, Indiana-based company, is shifting his responsibility from COO to the newly created role of president. The operator also backfilled Petras’ former leadership role by promoting Executive […]
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Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]
Stellar Senior Living is launching a $25 million equity and new joint venture investment structure to help spur future growth in new ways, according to Stellar Co-Founder Adam Benton. The company is seeking to garner the $25 million from a variety of sources, including individual investors and friends and family offices. The equity raise is […]
This story is part of your SHN+ subscription In 2024, the senior living industry sits at the crossroads of excitement and uncertainty. That was on full display during panel discussions at the recent Senior Housing News reBUILD conference. On the one hand, the senior living industry is gearing up for a big year in new […]
This story is part of your SHN+ subscription Recently, I had a conversation with Priority Life Care CEO Sevy Petras that got me thinking about the current era and future of senior living. Petras said she came away from the NIC Fall Conference this year with a lot of new ideas and fresh optimism. From […]
