‘Exactly What Our Industry Needs’: Why More Senior Living Operators Are Seeking Family Office Investors 

This story is part of your SHN+ subscription As lending remains tough, senior living operators are forming new relationships with family office investment groups to secure additional growth capital in 2025. Family office investment in senior living is not the norm in the industry, but as acquisition opportunities remain plentiful and development remains stalled, providers […]

Senior Living’s Data-Driven Future: How LCS, Priority Life Care, Trustwell are Boosting Margins and Revenue

This story is part of your SHN+ subscription In 2025, senior living operators are making progress in leveraging data and analytical insights into improving revenue generation while growing margins. But these changes haven’t happened overnight, with many senior living companies taking steps to grow their IT infrastructure and build out standalone data models in the […]

Inside the Dynamics Driving Senior Living Unit Turnover, Length of Stay

This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop sound operations with unique lifestyle […]

Priority Life Care Promotes COO to New President Role, Seeking Expansion, Evolution

Priority Life Care is bolstering its leadership structure in order to better support operations and prepare for growth in the coming years. Bobby Petras, co-founder of the Fort Wayne, Indiana-based company, is shifting his responsibility from COO to the newly created role of president. The operator also backfilled Petras’ former leadership role by promoting Executive […]

Movers and Shakers: AgeWell Solvere Names Chief Strategy Officer; Lifespace Communities Hires VP

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Senior Living Operators Stick With Tried-and-True Social Media Strategies Despite Shifting Landscape

Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]

Sonida, Beztak, Priority Life Care Pivot to Local Marketing, Shifting Relationships With Referral Partners

Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]