Senior living operators are in 2025 hungry for new investments, but some traditional lending and capital sources have run dry, at least for now. A new crop of investors is stepping up to fill the gap. Take Chicago-based Citrine Investment Group for example. After closing on its first senior living transaction in 2023, the company […]
Priority Life Care
Senior living operators still face a volatile pricing environment when it comes to food costs as expenses threaten to eat away at recent gains in margins. From rising costs for menu staples to kitchen supplies, operators are bolstering their culinary programs with new menus and new tactics to reduce food waste, improve service and boost […]
This story is part of your SHN+ subscription As lending remains tough, senior living operators are forming new relationships with family office investment groups to secure additional growth capital in 2025. Family office investment in senior living is not the norm in the industry, but as acquisition opportunities remain plentiful and development remains stalled, providers […]
This story is part of your SHN+ subscription In 2025, senior living operators are making progress in leveraging data and analytical insights into improving revenue generation while growing margins. But these changes haven’t happened overnight, with many senior living companies taking steps to grow their IT infrastructure and build out standalone data models in the […]
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop sound operations with unique lifestyle […]
This article is part of your SHN+ subscription Senior living operators in recent years have moved beyond occupancy recovery mode and are refining their approach in securing stronger margins. Providers have pushed to improve census in the last 12 months, and that has led to the industry reaching an average occupancy of 87.2% through the […]
Priority Life Care is bolstering its leadership structure in order to better support operations and prepare for growth in the coming years. Bobby Petras, co-founder of the Fort Wayne, Indiana-based company, is shifting his responsibility from COO to the newly created role of president. The operator also backfilled Petras’ former leadership role by promoting Executive […]
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Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]

