Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]
Stellar Senior Living is launching a $25 million equity and new joint venture investment structure to help spur future growth in new ways, according to Stellar Co-Founder Adam Benton. The company is seeking to garner the $25 million from a variety of sources, including individual investors and friends and family offices. The equity raise is […]
This story is part of your SHN+ subscription In 2024, the senior living industry sits at the crossroads of excitement and uncertainty. That was on full display during panel discussions at the recent Senior Housing News reBUILD conference. On the one hand, the senior living industry is gearing up for a big year in new […]
This story is part of your SHN+ subscription Recently, I had a conversation with Priority Life Care CEO Sevy Petras that got me thinking about the current era and future of senior living. Petras said she came away from the NIC Fall Conference this year with a lot of new ideas and fresh optimism. From […]
This article is part of your SHN+ subscription Affordability in senior living remains a key challenge for senior living operators, and for those who navigate the affordable housing and middle-market space, doing so requires a lean and efficient operating playbook. The affordable space within senior living includes a range of models, from Medicaid waivers for […]
Hear more insights on CapEx and other topics from industry veterans at our upcoming ReBUILD event in Chicago on November 20 and 21. Tickets are available here. As new development remains tough to work out, senior living operators are shifting growth priorities and focusing on internal repositionings, renovations, and investing in key infrastructure to capture […]
This article is part of your SHN+ subscription In 2024, many senior living operators have shifted from raising rates to keeping them where they are, and even offering discounts. As they do so, they must walk a fine line. On one side of the coin, concessions and discounts provide a short-term financial boost to a […]
Sevy Petras is Co-Founder and CEO of Priority Life Care, which operates 64 senior living communities nationwide. With over 20 years of experience in senior living and finance, Petras is a well-known industry figure today. In this Hot Seat interview, Petras shares her favorite weekend activity, her most important people management principle and her greatest […]
