Sharon Santilli, Certified Medical Technician for Priority Life Care, LLC, has been named a 2023 Frontline Honors honoree by Senior Housing News. To become a Frontline honoree, an individual is nominated by their peers. The candidate must be a dedicated, high-performing frontline worker who delivers exceptional experiences and outcomes; a passionate worker who knows how […]
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence. She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in […]
Octavia Holiday-Jones, concierge for Priority Life Care, LLC, has been named a 2022 Frontline Honors honoree by Senior Housing News. To become a Frontline Honoree, an individual is nominated by their peers. The candidate must be a dedicated, high-performing frontline worker who delivers exceptional experiences and outcomes; a passionate worker who knows how to put […]
The baby boomers are coming — and Priority Life Care CEO Sevy Petras believes the industry will need to market to them in an entirely new way. The Fort Wayne, Indiana-based operator recently put that philosophy into action by revamping its website and digital marketing strategy to better cater to the next generation of senior […]
Last week, Senior Housing News was thrilled to convene a tremendous group of industry leaders and visionaries at our WELLNESS/DISHED event in Orlando. “The … meeting sparked some of the best discussions I’ve been part of this year on how we can improve and better support the physical, social, mental, and overall wellness of those […]
Senior living operators have forged a few different models for middle-market communities in recent years — but Priority Life Care CEO Sevy Petras believes the industry has only scratched the surface of what it needs to do to meet the massive demand from middle-income residents by 2029. The Fort Wayne, Indiana-based operator is trying to […]
Bobby Petras remembers being at a doctor’s appointment when he heard the news of a game-changing opportunity to add 15 properties to the Priority Life Care portfolio. The call came from Priority’s CEO and Bobby’s sister, Severine Petras. Real estate investment trust Ventas (NSYE: VTR) had tapped them to operate the 15 properties in Pennsylvania […]
Priority Life Care assumed management of 17 senior living communities earlier this month, and is rebranding them under the Celebration Villa banner. All 17 properties formerly were operated by Eclipse Senior Living and are owned by Chicago-based real estate investment trust Ventas (NYSE: VTR). Priority, based in Fort Wayne, Indiana, has largely focused on the […]
Ventas (NYSE:VTR) is making good headway on its plan to transition 90 communities formerly operated by Eclipse Senior Living to eight other operators, with 65 already having changed hands. Among the operators so far revealed to be taking on some former Eclipse properties is Discovery Senior Living, which is taking on 19 former Elmcroft communities. […]
It’s a common belief that many baby boomers will sell their homes and move into senior housing in the coming decade — but what happens if nobody buys those boomers’ houses? Baby boomers may have difficulty selling their homes in the future, a recent Zillow report found. The idea is that younger generations — particularly […]
