How Affinity, Presbyterian Homes Are Carving Out a Middle-Market Niche

Two senior housing operators — one for-profit and one nonprofit — are taking different approaches to cutting rents and costs to accommodate the demand for a growing middle-market consumer base. Presbyterian Homes & Services Vice President Jon Fletcher and Affinity Living Group CEO Charlie Trefzger shared their strategies during a webinar Tuesday sponsored by the […]

Senior Housing Deals Surge as Nonprofits Power-Up

A clear consensus is emerging in the senior living sector: Nonprofits are bouncing back after the recession, and leaders in the industry are taking note of their aggressive push for affiliations. More nonprofit senior living providers are choosing to consolidate or partake in joint ventures for strategic reasons, as opposed to the financial pressures that […]

Provider Sees Dialysis as Senior Living Service Niche

As senior housing providers compete to establish their footprint in an evolving health care landscape, one nonprofit’s newest Hudson, Wis.-based community is carving out a niche as catering to a specific health care need: dialysis. Woodland Hill —a new Presbyterian Homes & Services (PHS) independent, assisted living and memory care community — is collaborating with […]

Marketing Gurus: 3 Ways to Implement Brands at the Street Level

Feedback. It plays a key role in top providers’ marketing strategies, but figuring out how to effectively and efficiently construe input from those in the front lines of an operation can be a challenge. But doing so is a must, senior living marketing gurus agree, noting that the days of marketing campaigns being disseminated from […]

Ziegler, LeadingAge Rank Top 150 Nonprofit Senior Living Providers

LeadingAge and Ziegler have teamed once again to release their collaborative analysis of the largest not-for-profit senior living providers in the U.S., but this year the rankings go beyond the traditional top-100 to include the 150 largest organizations in the first-ever LZ 150. Now in its 11th edition, the LZ 150 ranks the largest nonprofit […]

Senior Living Providers Devise New Strategies to Tackle ACOs

In an ever-evolving healthcare landscape that demands higher care quality at lower costs, several senior living providers are engineering various strategies to establish themselves as partners in Accountable Care Organizations (ACOs). Diversified service offerings across the post-acute care continuum, or building near existing hospitals and health systems are just a few practices senior living providers […]

Most Popular News of the Week: Immigration Program Funds Senior Living Projects

In case you missed it…here are the top five headlines grabbing SHN readers’ attention this week: EB-5 Funding Booms for Senior Living Development—The Immigrant Investor Program is gaining steam as a growing source of funding for senior living developers, some of which include Omega Communities and RockBridge Senior Living. Brookdale to Change Community Names Under […]

Senior Living Teams with Hospital System to Plug Onsite Care Gaps

While many senior living operators work together with hospital systems on a resident referral basis, one provider is taking the relationship a step further by bringing some hospital services on site through a collaboration that is three years in the making. St. Paul, Minnesota-based Presbyterian Homes & Services (PHS) is preparing to develop a new […]

In the Pipeline: Senior Housing Construction Projects (4/17/14)

Construction: Planned Validus Senior Living to Break Ground on New Florida Assisted Living Project Tampa, Florida provider Validus Senior Living will team with a local developer to create a combined assisted living and memory care community that the company says will feature innovative programming and life-enhancing technology. Validus anticipates breaking ground on the new InspiredLiving […]