What Senior Living Providers Are Doing — And Could Be Doing Better — in Response to Black Lives Matter

Senior living providers — like many businesses across the United States — have been responding to the Black Lives Matter movement with a variety of messages and actions. To get a sense of how providers are responding, I spoke with several CEOs and corresponded with many of the largest for-profit and nonprofit organizations in the […]

Buckner Opens $240M CCRC with High-Profile Partnerships, To Sell Historic Campus

Last week marked the official grand opening of Ventana by Buckner, a $240 million high-rise continuing care retirement community (CCRC) in Dallas. Ventana is part of a crop of urban CCRCs rising across the country, and it stands out for the numerous partnerships that it has forged with high-profile organizations in its local market, including […]

Inside the New Medicare Advantage Push from 10 Senior Living Providers

As more senior housing and care providers get in the Medicare Advantage (MA) game, it is becoming increasingly clear that they are playing a team sport. A striking example comes from Minnesota’s Twin Cities, where 10 different providers have come together with a health insurer and a geriatric medical practice/care management organization to launch one […]

10 Senior Living Providers Collaborate on New Medicare Advantage Plan

Ten senior housing and care providers in the Twin Cities area of Minnesota will be offering a new Medicare Advantage special needs plan to their residents next year. The plan is a collaboration between the 10 senior living companies, Minneapolis-based nonprofit health plan Medica and integrated care provider Genevive. The senior living providers together have […]

How Affinity, Presbyterian Homes Are Carving Out a Middle-Market Niche

Two senior housing operators — one for-profit and one nonprofit — are taking different approaches to cutting rents and costs to accommodate the demand for a growing middle-market consumer base. Presbyterian Homes & Services Vice President Jon Fletcher and Affinity Living Group CEO Charlie Trefzger shared their strategies during a webinar Tuesday sponsored by the […]

Senior Housing Deals Surge as Nonprofits Power-Up

A clear consensus is emerging in the senior living sector: Nonprofits are bouncing back after the recession, and leaders in the industry are taking note of their aggressive push for affiliations. More nonprofit senior living providers are choosing to consolidate or partake in joint ventures for strategic reasons, as opposed to the financial pressures that […]

Provider Sees Dialysis as Senior Living Service Niche

As senior housing providers compete to establish their footprint in an evolving health care landscape, one nonprofit’s newest Hudson, Wis.-based community is carving out a niche as catering to a specific health care need: dialysis. Woodland Hill —a new Presbyterian Homes & Services (PHS) independent, assisted living and memory care community — is collaborating with […]

Marketing Gurus: 3 Ways to Implement Brands at the Street Level

Feedback. It plays a key role in top providers’ marketing strategies, but figuring out how to effectively and efficiently construe input from those in the front lines of an operation can be a challenge. But doing so is a must, senior living marketing gurus agree, noting that the days of marketing campaigns being disseminated from […]