Demographics Alone Do Not Promise Senior Housing Growth

While demographics of an aging population present favorable growth opportunity for the senior living industry, demographics alone will not be enough for providers to boost senior housing’s value proposition to future consumers, senior living experts say.  The age 65 and older population is growing rapidly. In 2010, these older Americans comprised 13% of the U.S. […]

How Aging in Place Could Change Senior Living Communities’ Business Models

The aging-in-place movement has been touted as an effective strategy to keep folks in their homes, either delaying or avoiding altogether the need to enter senior-oriented housing, and this trend could potentially have chain-reaction implications for senior living communities’ business models and marketing strategies. Greater numbers of people choosing to age in place could mean […]