How Active Adult Communities Can Attract Boomers Sooner

While active adult isn’t a property type every senior living provider considers for new development, it’s one the baby boomers are increasingly interested in. That’s partly because the age cohort looks at senior housing not just as real estate, but also as a platform to access wellness and lifestyle offerings, according to Dana Wollschlager, a […]

[White Paper] Active Adult: Moving Upstream to Attract the Younger Consumer

The active adult development market is poised for widespread growth, and could be the key to future success for housing owners and operators looking to capture a younger market segment. But how can senior housing break into this new opportunity? The considerations vary for both for-profit and nonprofit organizations looking to tap into this major growth […]

New Competition Drives Senior Living Nonprofits to Mull Unconventional Ideas

Senior housing and care nonprofits simply can’t do things the same-old way — especially as for-profit providers ratchet up the pressure in many markets across the U.S. That was among the top takeaways during a Tuesday afternoon session at this year’s LeadingAge Illinois Meeting & Expo in the Chicago suburb of Schaumburg, Illinois. The discussion […]

3 Reality Checks for Active Adult Development

Active adult is one of the most in-demand real estate product types at the moment, but investors and developers need to do their due diligence if they want these to be successful investments. Active adult is growing in popularity with investors because it does not have a health care component found in other senior housing […]

Markets in Texas, Georgia, Virginia Among Top Prospects for Senior Housing Development

Senior living developers might want to pay more attention to McAllen, Texas; Augusta, Georgia; and Virginia Beach, Virginia. That’s because those are the three metro markets where conditions may be ripest for new senior housing development, according to a recent analysis from senior living development consulting firm Plante Moran Living Forward. The ranking was built […]

Announcing Preliminary Speakers For BUILD

Innovators, disruptors and industry players are redefining senior living development — planting their stakes to carve out the next phase and reshape the future. Senior Housing News presents BUILD, a full-day conference showcasing thought leaders driving the next generation of senior housing development. The event on May 8th in Chicago will have presentations, panel discussions […]

Senior Living Developments Go Bad Without Team Approach

Senior housing development is an inherently risky business. To minimize this risk—and avoid going over budget—it’s crucial for developers to have a variety of stakeholders at the table from the beginning. The senior housing industry already employs a much more collaborative approach to development than the public sector, Dana Wollschlager, principal at Plante Moran Living […]

Locking Rents Could Be More Gimmick Than Game-Changer in Senior Living

Senior living providers across the country have done some creative things to attract new residents, from installing touch-screen tables in community sales centers to offering potential residents the chance to “try before they buy.” Some tactics are riskier than others, though, including offering locked-in rents in which initial rates are frozen for a set period of time. […]