Senior Living Developments Go Bad Without Team Approach

Senior housing development is an inherently risky business. To minimize this risk—and avoid going over budget—it’s crucial for developers to have a variety of stakeholders at the table from the beginning. The senior housing industry already employs a much more collaborative approach to development than the public sector, Dana Wollschlager, principal at Plante Moran Living […]

Locking Rents Could Be More Gimmick Than Game-Changer in Senior Living

Senior living providers across the country have done some creative things to attract new residents, from installing touch-screen tables in community sales centers to offering potential residents the chance to “try before they buy.” Some tactics are riskier than others, though, including offering locked-in rents in which initial rates are frozen for a set period of time. […]

What Senior Housing Providers Get Wrong About Market Studies

As the senior housing industry struggles to adapt to declining occupancy rates and staff availability, investing in quality market analyses is a crucial step before breaking ground. As new industry trends emerge, new areas of the market need to be monitored by senior housing owners and operators. These new market feasibility indicators include seniors’ individual […]

Tips for Senior Living Providers Shaking Up Their Operations

Many senior housing providers make major changes—whether to their business model or care strategies—in the hopes of improving their bottom lines or better complying with various industry regulations. Unfortunately, these major changes also tend to lead to something else: confused, disgruntled residents and family members. When Holiday Retirement decided last year to abandon its longtime […]

Solving the Senior Housing Middle-Market Crisis

Where Will the Average American Senior Live? The senior housing industry has evolved over the last 40 years to become a thriving sector for developers and operators providing housing and care to the aging population. Yet the options available today leave a major portion of the population without a senior housing solution: the middle market. […]

Solving the Senior Housing Middle Market Crisis

The senior housing industry has evolved over the last 40 years to become a thriving sector for developers and operators providing housing and care to the aging population. Yet the options available today leave a major portion of the population without a senior housing solution: the middle market. The “middle market” is comprised of those […]

How a ‘Listening Problem’ is Hurting Senior Living Providers

Turns out, senior living providers aren’t the best listeners—and this doesn’t bode well for their future success. Starting now, senior living providers must prioritize actually listening to consumers, as opposed to simply dictating their needs. That’s according to Dana Wollschlager, practice leader at Plante Moran Living Forward, who discussed this issue during a PointClickCare webinar on Feb. […]

How Assisted Living Can Make Smarter Pricing Decisions

Often, in pricing their various services, assisted living communities wind up “throwing darts” at random—and losing money because of it. But accurately pricing assisted living services is more of a science than a shot in the dark, according to Dana Wollschlager, practice leader at Plante Moran Living Forward. “We’re really, really good at taking care […]