Every sale has a hook, line and sinker — even in senior living. And behind every sale is a marketing campaign that works in the same way. But senior living providers have long struggled to bridge the gap between marketing and sales, facing a population that doesn’t necessarily want the product they’re selling. And with […]
Occupancy concerns are falling as attention to middle market senior housing rises, and M&A activity continues across the sector. Those are just some of the insights coming from leaders in the world of senior housing on the dawn of this new decade.
This report reveals the depth of senior housing’s interest in active adult, the execution of the product and how these factors are re-writing the care continuum.
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.