On Sunday, Welltower (NYSE: WELL) announced it is acquiring a portfolio of communities managed by Amica Senior Lifestyles in Canada for a deal equivalent to almost $3.2 billion USD. Welltower is with the deal gaining 38 “ultra luxury” communities and nine development parcels along with a minority ownership interest in its new operating partner. But […]
Optima Living
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their operations. Earlier this week, we published a story detailing what 10 sales leaders from companies including LCS, Discovery Senior Living and Watermark Retirement Communities are expecting in the year ahead. […]
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]
With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative in engaging with prospective residents given that the sales cycle continues to get longer and customer preferences have changed amid demographic shifts. Since 2020, operators have seen an increased age […]
This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]
A real estate firm and a senior living operator have agreed to acquire a portfolio of eight senior housing communities in Canada for more than $300 million under an ongoing joint venture agreement. Under the deal, JV partners Optima Living and Axium Infrastructure would acquire a portfolio consisting of eight communities totaling a little fewer […]
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