‘Tough Balance’: How Holbrook Life, Optima Living Are Succeeding in Changing Senior Living Sales Climate

With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative in engaging with prospective residents given that the sales cycle continues to get longer and customer preferences have changed amid demographic shifts. Since 2020, operators have seen an increased age […]

3 Top Trends Shaping the Future of Senior Living Sales and Marketing

This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]

Real Estate Firm Axium, Operator Optima to Buy 8-Property Canadian Portfolio for $300M

A real estate firm and a senior living operator have agreed to acquire a portfolio of eight senior housing communities in Canada for more than $300 million under an ongoing joint venture agreement. Under the deal, JV partners Optima Living and Axium Infrastructure would acquire a portfolio consisting of eight communities totaling a little fewer […]