Video is rising as a content source for businesses across many sectors and senior living has a major opportunity to use it as a competitive advantage. Video supports buying decisions, and there are some distinct ways it can support the business, from marketing to prospects to supporting staff and sharing the stories of existing residents. […]
A North Carolina-based senior housing owner and operator has more than tripled the size of its management portfolio, and is setting the stage for a gradual pipeline of new communities over the next decade. Raleigh-based Navion Senior Solutions assumed operations of 10 communities in Kentucky, South Carolina, Tennessee and Virginia through a partnership with Longview […]
In the midst of industry headwinds, The LaSalle Group is focused on business basics in 2019 — but the Dallas-based company has some new initiatives underway as well. Notably, it is rolling out a new brand called “The Whitley” and is forging ahead with technology initiatives to streamline sales and marketing. LaSalle is an integrated […]
In the current senior living operating environment, occupancy is a rising concern. As competition heats up, operators are looking to drive new inquiries and convert move-ins faster. Video is one way providers are standing out among their competition, and they’re finding it can be delivered quickly and easily as part of any sales and marketing […]
Capital Senior Living Partners with Dallas-Based OneDay Capital Senior Living (NYSE: CSU) recently partnered with Dallas-based startup OneDay to digitally preserve the stories of residents at its 129 senior housing communities. OneDay’s mobile app is an interactive, personalized storytelling tool, according to a press release. Residents can choose a conversation topic on the app, and […]
