OneDay Business Doubles As Video Content Becomes Senior Living Essential

Dallas-based startup OneDay has doubled its business since the onset of Covid-19 in March, providing a clear signal of the huge role that video content has played in senior living operations during the pandemic. When Covid-19 first reached the United States, about 2,000 senior living communities were using OneDay, and that number has now reached […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

Transactions & Financings: Dominium’s $52M Loan; OneDay Closes Funding Round

Dominium secures $52M for Arizona community Plymouth, Minnesota-based affordable housing developer Dominium secured a $51.7 million construction and permanent financing package for Solstice of Mesa, a 237-unit 55-and-over affordable senior community in Mesa, Arizona. KeyBank provided the loan using its Private Placement Program. Dominium will manage the property when it is completed in summer 2021. […]

[White Paper] How Revenue Rises Through Video Engagement

Video is rising as a content source for businesses across many sectors and senior living has a major opportunity to use it as a competitive advantage. Video supports buying decisions, and there are some distinct ways it can support the business, from marketing to prospects to supporting staff and sharing the stories of existing residents. […]

[White Paper] How Revenue Rises Through Video Engagement

Video is rising as a content source for businesses across many sectors and senior living has a major opportunity to use it as a competitive advantage.  Video supports buying decisions, and there are some distinct ways it can support the business, from marketing to prospects to supporting staff and sharing the stories of existing residents. […]

Navion Partners with Blackstone Affiliate to Manage 10 Senior Living Properties

A North Carolina-based senior housing owner and operator has more than tripled the size of its management portfolio, and is setting the stage for a gradual pipeline of new communities over the next decade. Raleigh-based Navion Senior Solutions assumed operations of 10 communities in Kentucky, South Carolina, Tennessee and Virginia through a partnership with Longview […]

[White Paper] Differentiate Your Community with Video Marketing

In the current senior living operating environment, occupancy is a rising concern. As competition heats up, operators are looking to drive new inquiries and convert move-ins faster. Video is one way providers are standing out among their competition, and they’re finding it can be delivered quickly and easily as part of any sales and marketing […]

Tech Beat: CSU Partners with OneDay, K4Connect’s New Hire

Capital Senior Living Partners with Dallas-Based OneDay Capital Senior Living (NYSE: CSU) recently partnered with Dallas-based startup OneDay to digitally preserve the stories of residents at its 129 senior housing communities. OneDay’s mobile app is an interactive, personalized storytelling tool, according to a press release. Residents can choose a conversation topic on the app, and […]