Movers & Shakers: Genesis’ New COO, Aegis Living’s New Chief Marketing Officer

Senior Housing News will be observing the Thanksgiving holiday Thursday, Nov. 24 and Friday, Nov. 25. We will return to our normal posting schedule Monday, Nov. 28. Genesis Healthcare Reveals Executive Departures, Appointments Genesis Healthcare, Inc. (NYSE: GEN) revealed the retirement of Robert A. “Mike” Reitz from his position of executive vice president and COO […]

Movers & Shakers: Welltower’s New VP of Investments

Welltower Welcomes New VP of Investments Welltower Inc. (NYSE: HCN) hired Kevin Tyler as vice president of investments for the real estate investment trust (REIT). Tyler joins Welltower from Green Street Advisors, where he was an analyst and health care sector head. He has almost 15 years of experience in real estate, health care and […]

Movers & Shakers: Presbyterian Senior Living’s New VP, Corporate Medical Director

Presbyterian Senior Living Appoints New VP, Corporate Medical Director Presbyterian Senior Living, a not-for-profit provider of retirement and senior care services headquartered in Dillsburg, Pennsylvania, appointed Dr. Steven Fuller as vice president and corporate medical director. In his new role, Dr. Fuller will lead Presbyterian Senior Living’s efforts to implement new clinical standards, develop systems […]

Movers & Shakers: Heron’s Key Adds to Executive Team

MatrixCare Appoints New Executive for Life Plan Community Solutions MatrixCare, a long-term and post-acute care technology provider, appointed Gary Pederson as senior vice president of life plan community solutions. In his new role, Pederson serves as a member of MatrixCare’s executive team and takes full responsibility for the company’s life plan community solitions business unit, […]

Movers & Shakers: Former HCN Chief Joins OnShift Board

Cindy Cassella Joins Team at Massachusetts CCRC  Vista Terrace, the latest addition to the campus of the North Hill continuing care retirement community (CCRC), has hired Cindy Cassella as director of resident support. With nearly than 30 years of nursing and home health experience, Cassella will be responsible for overseeing the services provided by nurses and […]

Movers & Shakers — People and Positions for November, Part I

Senior Tech Company Hires Vice President of Client Solutions GeriJoy, a senior tech company that provides 24/7 dementia oversight and companionship, recently announced it has hired Jim Wambach as vice president of client solutions. Prior to GeriJoy, Wambach founded Sesen Elder Care, a provider of in-home care and care hamangement. At Sesen, Wambach was a leader in […]

5 Ways Providers are Spicing Up Senior Living

While movies, exercise classes and happy hours are industry mainstays, some communities are thinking outside the box when it comes to new programming and services for residents. Whether a special event or ongoing service, SHN spoke with providers to find out what they’re doing for their latest, most innovative activities, entertainment and amenities. Here are […]

Building Online Senior Living Brands Demands Consumer-Centric Content

Facebook probably won’t help build a senior living brand, but email might, marketing experts revealed during a webinar hosted last Thursday by Senior Housing News and sponsored by Creating Results on how to boost digital marketing return on investment. Senior living marketers shouldn’t count on older consumers to help build their online brands through social media, panelists […]

CCRC Invests $60 Million in Small House Design Concept

A Massachusetts senior living provider is looking to fulfill its care continuum while also positioning itself for the next wave of senior living design through a new $60 million “small house” project. North Hill, a nonprofit continuing care retirement community (CCRC) located in Needham, Mass. intends its “household” approach to care will not only round […]

Integrated, Personalized Approach the Holy Grail of Senior Living Marketing

The process of converting a senior living prospect into a moved-in resident has grown longer and costlier since the economic downturn, and marketing campaigns increasingly require an integrated approach that incorporates online and offline components along with a personalized touch.  “[Marketing] campaigns have to be very integrated and diverse,” says Rebecca Donato, vice president of business […]