Why Top Senior Housing Players Are Still Bullish on the Market

There may be risks facing the senior housing market in the coming months and years, but that isn’t stopping top industry players from keeping an overwhelmingly positive outlook on the sector. Bolstering that attitude is the perfect storm of rising occupancy levels, attractive returns, low cost of capital and assets that are “priced to perfection” […]

Occupancy Projected To Climb Across All Senior Housing Types In 2015

Favorable economic and investment conditions are driving positive momentum throughout the spectrum of senior housing in 2015, new data shows. Occupancy is projected to climb between 10 and 80 basis points, depending on the senior housing product type, by year-end 2015, according to the 2015 National Seniors Housing Report presented by Marcus & Millichap. Senior housing’s rising performance […]

Most Read: Brookdale to Renovate 150 Former Emeritus Communities

In case you missed them… here are the top headlines grabbing Senior Housing News readers’ attention this week. Brookdale Banks on Renovating 150 Emeritus Communities in 2015—With detailed fourth quarter performance results forthcoming, Brookdale gave some indication by revising down its outlook for the coming year. The company has experienced a slight downturn in occupancy […]

What Senior Living’s Frothy Market Means for 2015

It’s no secret that 2014 was an eventful year for senior housing. Brookdale Senior Living made waves when it positioned itself as an industry giant following its merger with Emeritus Senior Living Corp., and that deal was just one example of the industry’s record-breaking merger and acquisition activity that generated headlines this year. And much […]

Investors See These 3 Trends Ahead in Senior Housing

The senior housing and care industry is valued at about $300 billion — and growing. This year, in particular, has seen significant activity and investor interest in the space, and experts say there’s more to come. A quick glance at the biggest senior housing deals of 2014 would give some perspective as to just how […]

Why Demographics and ‘Gut Feeling’ Won’t Cut it in Senior Living

Demographics are one thing; data is another. Whether for senior housing, hospitality, retail or restaurants, companies operating in each business segment rely on data tracking to drive operations and boost profits. Though differing in the clientele they serve, the common thread that runs through each sector: the importance of keeping tabs on clientele. Here is […]

Senior Living Plays Tug-of-War With Baby Boomer Expectations

The next generation of residents is already shaping senior housing, but some of the ways continuing care retirement communities (CCRCs) have been preparing for this cohort could be all wrong. An emphasis on high-end services and amenities and, in turn, expensive price tags might put luxury living out of reach for many seniors. Additionally, the […]