Senior living demand “surged” in the fourth quarter 2024, pushing the industry to a higher average occupancy rate and a new record number of occupied units. Average occupancy rates in the 31 primary NIC primary markets rose to 87.2% in the fourth quarter of 2024, representing a gain of 0.7% from an average rate of […]
NIC MAP Vision
Navion Senior Solutions has named COO Beverly Janco Tuttle as its new CEO, taking over from founder Stephen Morton, who IS transitioning to chairman of the board. Janco Tuttle joined Navion in 2020 as senior vice president of operations, and she was hired as part of a succession plan on the part of Navion. She […]
This story is part of your SHN+ membership Many senior living operators believe the industry’s biggest and best opportunity lies with the baby boomers. In 2025, time is already running out to build enough new communities to serve them all. The problem lies in the sheer magnitude of the demand ahead, and the math required […]
Independent living operators picked up the pace of resident rent growth in the third quarter of 2024 after a period of deceleration earlier in the year. independent living initial rates were 12.2% higher in September, 2024 than in the same period one year prior, according to a new analysis from the National Investment Center for […]
Senior living operators making moves in the active adult space must drive lease-up of new communities through lifestyle engagement with younger residents with an emphasis on a high-touch sales process. In an update from its 2022 report on the active adult sector, NIC MAP Vision outlined the sector in greater detail with market data not […]
The senior living industry’s “investment gap” is continuing to grow and could widen to nearly $800 billion by 2050 if the industry does not speed up the rate of new development. As previously outlined, the senior living industry faces a $275 billion development “supply gap” by 2030 at its current rate of new development. Although […]
Demand for senior living has continued to exceed the rate of new community openings in 2024, a trend that could lead to increasingly tight availability for such services down the road. According to the latest NIC MAP Vision occupancy report, released Oct. 3, the occupancy rate across the 31 primary markets that NIC MAP tracks […]
As life plan communities seek to best position themselves to capture future demand, many are honing growth strategies, including swapping skilled nursing for other product types, including memory care. Memory care offerings in life plan communities have grown at a slower pace in recent years compared to non-life plan communities. According to NIC Head of […]
This article is part of your SHN+ subscription In 2024, many senior living operators have shifted from raising rates to keeping them where they are, and even offering discounts. As they do so, they must walk a fine line. On one side of the coin, concessions and discounts provide a short-term financial boost to a […]
This article is part of your SHN+ subscription In the coming years, the senior living industry faces an interesting trend called the “half-back phenomenon.” No, this is not related to football. Instead, the term refers to older adults who moved to places like Florida after retirement, and are now moving to cities about half the […]
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