This article is part of your SHN+ subscription For years, senior living operators have tried in vain to increase average penetration rates. In 2024, it is the industry’s “holy grail.” If you’ve read Senior Housing News at any point in the last decade, then you are probably aware that penetration rates have been stuck, with […]
Nexus Insights
Each passing year brings closer the huge demand wave for senior living. And as 2023 begins, providers are more focused than ever on the next generation of consumers — but also are struggling to find ways to evolve the product as needed. The struggle is due to economic turmoil and uncertainty, with tight labor markets, […]
Almost one quarter of older adults reported that they or someone close to them needed long-term care in 2022 — and that the process is causing significant frustration and anxiety in many cases. This is according to a national survey conducted by NORC at the University of Chicago and commissioned by Nexus Insights, a think […]
In the last month, a number of reports have provided data points that shed light on what the future holds for senior living. These reports have included an update on the middle market opportunity, a definition of the active adult rental sector, a breakdown of health conditions and spending among residents, a deep-dive into memory […]
Insurance giant Genworth (NYSE: GNW) has teamed with serial entrepreneur Timothy Peck on a startup meant to redefine the way older adults connect with housing, services and care. Currently, when older adults and their loved ones are in need, they must start to navigate a system that is “fragmented,” “dizzying,” “overwhelming” and “unfair,” Peck told […]
Over the last few years, the senior living industry has focused on meeting the middle market, and for good reason. But at the other end of the spectrum lies another evolving market niche: luxurious communities with services and prices geared toward the affluent. For residents, these communities come with cream-of-the-crop services — and monthly rates […]
A new president and a new Congress could accelerate the distribution of Covid-19 vaccines, change the federal minimum wage and set crucial public health policies related to Medicare Advantage and other programs. The senior living industry will play an important role in how these actions unfold in the coming months and years — but what […]
The ongoing Covid-19 pandemic is dismantling a long-held notion among some senior living providers that health care is not their domain. That doesn’t mean senior living providers need to abandon hospitality-driven models altogether. But it does likely mean they need to rethink how they coordinate care within their communities, according to Nexus Insights Founder and […]
Covid-19 is putting pressure on academic institutions, creating a clearer and stronger case for why universities should partner with senior living providers. Senior living affiliations with colleges and universities were gaining traction prior to Covid-19, and industry leaders such as NIC Co-Founder and Nexus Insights President and Founder Bob Kramer and Kendal Corporation President and […]
Robert Kramer, the founder of the National Investment Center for Seniors Housing & Care (NIC), has launched a new consulting firm called Nexus Insights. Despite being an optimist, Kramer fears that if the senior living industry on a large scale fails to overcome the fear of communal housing caused by Covid-19, an entire generation of […]
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