Senior Living Industry Set to ‘Thrive in 2025,’ But Growth Remains an Open Question

Whether “thrive in ‘25,” “or “survive until ‘25,” the senior living industry has had the coming year on its collective mind for a while now. For many years, the incoming baby boomer generation has served as a seemingly perennial source of optimism for the senior living industry’s future success. Now, that demand wave is about […]

CCRC Occupancy, Absorption Trends Show Elevated Demand for Memory Care Units

Continuing care retirement community (CCRCs) occupancy and absorption rates continued to outpace non-CCRC communities in the third quarter of 2024. Memory care units within CCRCs surpassed other CCRC unit types with an absorption rate of 5.3% in the third quarter of 2024, according to a Nov. 22 report from the National Investment Center for Seniors […]

Active Adult Consumers Come Into Sharper Focus as Boom Continues

This article is part of your SHN+ subscription The active adult boom is continuing in 2024 – and recent trends and data show it is likely to keep booming, as the property type is outperforming other types of senior housing on some key metrics. But that doesn’t mean active adult is easy to develop or […]

The Hot Seat: Lisa McCracken, Head of Research & Analytics, National Investment Center for Seniors Housing and Care

Lisa McCracken is Head of Research and Analytics at The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, which works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. Get to know McCracken on a personal level in this Hot Seat interview, where […]

Despite Strong Demand, Active Adult Growth Still Carries Some ‘Deterrents’ for New Entrants

The active adult senior housing sector is still hot with many large companies going all in on the product type. But despite the big opportunity it offers, the sector carries challenges that could make growth difficult for companies lacking scale, sophistication and long-term vision, according to Adam Cohan, senior director of portfolio management at Greystar […]

Senior Living Companies Still ‘All In’ on Active Adult Despite Lingering Challenges

Senior living operators, owners and developers are still continuing to grow their active adult holdings in 2024 as demand for the product type stays relatively steady. Companies with sizable scope and scale, including Greystar and the middle-market-focused One Clover, are scaling up now with a belief that older adults will continue to flock to the […]

Former Brandywine Leader Joins Harmony Senior Services as CEO

Harmony Senior Services has brought on former Brandywine Senior Living Chief Corporate Officer Ken Segarnick as the Charleston, South Carolina-based senior living operator’s top leader. According to Segarnick’s LinkedIn profile, he was hired as CEO in May of this year, having worked 21 years at Brandywine Senior Living from 2002 through 2023. During his time […]