Senior Housing Development Hopes Fizzle For 2025, Providers Focus On Customers

This story is part of your SHN+ subscription Demand is rising. Occupancy and margins are improving. Operations are evolving. And yet, stalled development is casting a shadow on the senior living sector. More than 3,100 operators, owners, investors and other stakeholders recently gathered in Austin, Texas, for this year’s NIC Fall Conference. Last year, the […]

Elephant in the Room: What Senior Living Marketers Can Learn From Dodge, Target

Last year, automaker Dodge launched an electric version of its popular Charger muscle car. The company had just one problem, according to GSD&M CEO Lee Newman: Its customers didn’t want it. The company didn’t rest on its laurels. Instead, it worked with the Austin, Texas-based agency to create an advertising campaign aimed at the “elephant […]

What is an Active Adult: Developers Must Gain Clarity on Consumer Profiles

Recently, Sara Kyle came across an image of a new 55-plus active adult community in Florida, and it piqued her interest. Specifically, Kyle — former director of resident experience for Holiday Retirement and founder and principal at LE3 Solutions, a firm specializing in senior living wellbeing programs — wanted to know more about the consumer […]