One non-profit developer and provider of continuing care retirement communities (CCRCs) is hoping to entice more aging baby boomers to move into senior housing by sending them back to school. The idea has uncorked a torrent of demand, leading to the fastest-selling community the provider has ever built. Medford, Oregon-based Pacific Retirement Services (PRS) last month closed […]
This report reveals the depth of senior housing’s interest in active adult, the execution of the product and how these factors are re-writing the care continuum.
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.
The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth, with a wider range of seniors becoming inherently trickier to serve.