Legend Senior Living welcomes new senior VP Former MBK Senior Living Vice President of Sales and Marketing Christy Van Der Westhuizen recently announced her move to Legend Senior Living. She joins the Legend team as senior vice president of sales and marketing. In a message posted on Linkedin, Van Der Westhuizen reflected on her time […]
MBK Senior Living
For many operators, senior living occupancy and resident rates have grown in 2022. Margins have not followed suit. While occupancy and rate increases have driven revenue higher in recent months, increased labor expenses and cost inflation of certain goods and services are hampering margin growth across the industry. The squeeze on NOI margins puts senior […]
Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved in 2022. Unlike in the early days of the pandemic, senior living operators now have an effective playbook for reaching older adults that includes more than just emails and Zoom […]
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]
As the senior living industry seeks to grow occupancy in the aftermath of the Covid-19 pandemic, one major hurdle is staffing. On the one hand, operators need to demonstrate the quality of their operations to prospective residents to get them to move in — and to do that, they need enough workers to maintain service […]
MBK Senior Living’s growth has historically been through acquisitions — and that is still the company’s modus operandi in 2022. In fact, the company plans to acquire four to six properties in its next fiscal year, which begins on April 1. However, doing so won’t always be easy, according to MBK President Jeff Fischer. MBK […]
Sales MedCore Sells Washington Community MedCore Partners announced the sale of its Cooks Hill Manor community, according to a press release. The move brings MedCore portfolio to 15 senior living properties across the states of Arizona, California, Oregon, Texas, Utah, and Washington. Grandbridge Arranges New Hampshire CCRC Sale Grandbridge Real Estate Capital announced that it […]
The Covid-19 pandemic injected uncertainty into the typical senior living sales cycle — and in 2022, that hasn’t changed. While operators are hopeful that the industry will settle into a “new normal,” the rise of the omicron coronavirus variant coupled with lingering caution from consumers in some markets are still altering typical sales cycle metrics. […]
“During 2021, it felt like the ‘Covid-19 finish line’ kept being moved further away. I don’t think we’ll see a world without Covid-19 soon, but I think our industry is armed with the knowledge and experience to help enrich seniors’ lives better than ever.” Brookdale Senior Living CEO Cindy Baier’s words ring true for nearly […]
Acts Retirement Services and Willow Valley Communities have forged a strategic alliance, aligning two of the largest nonprofit senior living and care organizations in the United States. Acts, headquartered near Philadelphia, ranked as the third-largest multi-site senior living nonprofit on the 2021 LeadingAge/Ziegler 200, with more than 9,500 units across a portfolio of 26 life […]
Subscribe
Receive industry updates and breaking news from SHN