This is part of your SHN+ subscription A new group of senior living leaders is infusing their companies with new plans and philosophies that will help chart the way forward for the senior living industry’s future health. One can look directly at recent announcements of incoming CEOs or companies making distinct succession plans to see […]
MBK Senior Living
Acquisitions IRA Capital acquires $41M, 140-unit community IRA Capital, a private equity firm, announced that on Dec. 21 it had acquired the 140-unit San Clemente Villas by the Sea. According to a press release, the acquisition cost $41 million, and IRA Capital plans to invest additional capital to “elevate the senior living experience” at the […]
This content is part of your SHN+ subscription Senior living operators are improving care coordination and life enrichment offering for residents in a bid to improve length of stay (LoS) — while also being patient as the market appears to be normalizing from disruptions related to Covid-19. Many providers have reported that acuity among residents […]
While labor challenges have plagued senior living operators more severely during the Covid-19 pandemic, there could be light at the end of the tunnel for some as positives emerge. While staffing still makes up the largest part of the company’s budget, labor pressures are beginning to ease due to reduced agency staffing costs and overtime […]
With a pandemic, staffing woes and operational headwinds serving as the backdrop, the senior living industry has spent the last two years lurching from one crisis to another. In 2023, that must end. That is the belief of HumanGood CEO John Cochrane. As he surveys the industry, Cochrane still sees plenty of operational areas requiring […]
Senior living operators are taking necessary steps to prepare for what could be a “tripledemic,” in which operators must tackle potential spikes in Covid-19, influenza and respiratory syncytial virus (RSV). “We’ve come into a place where it feels like we’re operating almost normally with some precautions that have stayed with us,” MBK Vice President of […]
Legend Senior Living welcomes new senior VP Former MBK Senior Living Vice President of Sales and Marketing Christy Van Der Westhuizen recently announced her move to Legend Senior Living. She joins the Legend team as senior vice president of sales and marketing. In a message posted on Linkedin, Van Der Westhuizen reflected on her time […]
For many operators, senior living occupancy and resident rates have grown in 2022. Margins have not followed suit. While occupancy and rate increases have driven revenue higher in recent months, increased labor expenses and cost inflation of certain goods and services are hampering margin growth across the industry. The squeeze on NOI margins puts senior […]
Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved in 2022. Unlike in the early days of the pandemic, senior living operators now have an effective playbook for reaching older adults that includes more than just emails and Zoom […]
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