This article is part of your SHN+ subscription During last week’s Q2 2023 earnings call, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier characterized the company’s focus on higher-acuity settings as a competitive differentiator. “Our diverse portfolio of communities, with a higher mix of assisted living and memory care, sets us apart from the industry, […]
Senior living operators are using new operating models and technology to attract the next generation of residents. At the center of some of those efforts are business models built on enriching and supporting resident wellbeing. The industry at large is full of new ideas in this regard, from developing health monitoring programs and drafting personalized […]
This article is a part of your SHN+ membership Senior living is a luxury good that nobody aspires to own. I’ve been thinking about this statement from former Welltower CEO Tom DeRosa in light of recently released data, as well as conversations that occurred at our recent Senior Housing News WELLNESS event in Atlanta. The […]
The senior living consumer base is evolving, and the historically sluggish pace of senior living innovation must speed up to meet new expectations and desires. Luxury is being redefined, palates are becoming more discerning, and coveted younger residents are more sophisticated about what “wellness” means and how their living environment is involved. These were among […]
Last week, I attended ASHA’s 2022 Mid-Year Meeting in Colorado. One topic seemed to be on everyone’s mind: The rise of active adult. Over the last couple of years, investors, owners and operators have embraced the product type as a way to reach the baby boomers the moment they reach retirement age. But even as […]
While Maxwell Group President Ben Thompson sees plenty of demand for active adult communities, he doesn’t think the product type adequately meets it. Specifically, he believes too many communities position themselves as senior housing communities when they are really just age-restricted apartments at heart — and that it waters down the supposed value of the […]
Alarms are sounding that the U.S. will enter an economic recession in the foreseeable future, and many operators are preparing for a range of outcomes, from a bumpy landing to business as usual. Rising interest rates, slumping financial markets, and inflation are all causes for concern at a time when operators are already grappling with […]
Consumers shopping online are encountering “out of stock” messages far more frequently, automakers and retailers are curtailing holiday advertising due to product shortages, and headlines warn of a Thanksgiving without turkeys. Snarled and disrupted global supply chains are a major factor behind all these issues, and senior living providers are feeling the effects of these […]
The ongoing workforce crisis has been among the hottest topics at this week’s National Investment for Seniors Housing & Care (NIC) conference, and attention will be fixed on labor-related numbers when the largest publicly traded senior living owners and operators announce their Q3 2021 earnings later this week. While these earnings calls will provide some […]
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